Global Head of Websites and Leads

Posted 4 Days Ago
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Headquarters, AZ
Senior level
Fintech • Payments • Financial Services
The Role
As the Global Journey Owner for Websites and Leads at Saxo Bank, you will lead efforts to optimize the website for improved visitor conversion rates, drive traffic, and enhance customer journeys through strategic initiatives. You will manage a diverse team, align with local marketing efforts, and ensure the site reflects business goals while meeting brand guidelines.
Summary Generated by Built In

Copenhagen, Denmark 

As our new “Global Journey Owner - Websites and Leads” you will take full ownership of Saxo Bank’s commercial website home.saxo. You will be driving significant business impact through aligning the presentation visuals and marketing messages with the updated and ambitious global strategy and our brand guidelines. 

Your primary focus is to improve “Visitor to lead” conversion rates and drive commercial outcomes through the publication of relevant content and strategic initiatives. You will assume business ownership of the International version of the site and work very closely together with local marketing managers in the offices creating and supporting the 22 local language versions of the website targeted at their local market. 

From our HQ in Hellerup, Copenhagen you will lead a team of 15 experts, including webmasters, copywriters, domain managers and client insights specialists. In addition, you will take leadership for a Product Owner and set priorities for the IT team managing our Sitecore CMS platform, drawing on resources from central functions such as UX, UI, CRO, and Client Insights specialists. 

This is a high-visibility, high-impact leadership role that requires strategic vision, exceptional stakeholder management skills, strong execution capabilities, and a data-driven approach to optimize the customer journey and achieve measurable results.  

Having an interest in or experience with some of the following investment products - stocks, bonds, ETFs, CFDs, Forex, and options - will be highly valuable. 

You will get a seat in our Global Senior Management Team and be asked to take a lot of ownership and to share your plans, roadmap, and activities at the highest level in Saxo. As Global Journey Owner, you will be part of the Group Commercial organization. 

 

Key Responsibilities: 

Customer Journey Strategy & Optimization 

  • Ensure that home.saxo reflects the business strategy and corporate brand guidelines  
  • Continuously deliver on both larger, global campaigns and also local initiatives, product roll-outs etc..   

  • Define and execute a clear strategy to maximize conversions and drive traffic and lead generation.  

  • Use data-driven insights to continuously refine and optimize user experiences and engagement.  

Traffic Acquisition & Conversion 

  • Attract and retain high-quality organic traffic globally.  
  • Ensure technical and on-page best practices are implemented to ensure high conversion rates.  

Team Leadership & Collaboration 

  • Lead a diverse team of senior professionals, prioritize work and nurture a true collaborative spirit and high-performing culture.  
  • Together with the Product Owner and IT team continuously develop and improve the CMS platform.  

  • Align priorities with cross-functional teams, including marketing, sales, and product teams, to ensure consistent messaging and branding.  

Performance Measurement & Product knowledge 

  • Own and drive KPIs for web conversion rates, SEO performance, and overall customer journey success.  

  • Together with CRO specialist you will develop and share clear reporting frameworks to track progress and impact.  

  • Ensure the team have product knowledge and are on top of relevant insights and information. 

What We’re Looking For: 

  • Experience: 8+ years in digital acquisition with a leadership role in customer journey management. Proven track record in optimizing large-scale web platforms with measurable business outcomes.  

  • Skills: Knowledge and/or strong interest in investment. Proven leadership skills with experience managing multidisciplinary teams. Outstanding communication and stakeholder management skills. Expertise in CRO strategy. Proficient in CMS platforms, preferably Sitecore. Strong analytical abilities to drive actionable insights.  

  • Mindset: Customer-centric and results-oriented. Innovative thinker with a passion for testing and learning. Ability to navigate and influence within a matrixed organizational structure. Having an interest in or experience with some of the following investment products - stocks, bonds, ETFs, CFDs, Forex, and options - will be highly valuable. 

We get curious people invested in the world
 

When you work at Saxo, you become a Saxonian and part of a purpose-driven organisation, where good ideas are always taken seriously, and where you can make a true impact. We are invested in your development, and you can expect a robust career from day one when you join Saxo – no matter which role you take on.
 

You will join 2,500 other ambitious colleagues across 15 countries and become part of an international organisation. Working in Saxo, you will get to meet colleagues from many different cultures and backgrounds, and you should know that we value diversity and inclusion and see it as a genuine source of strength to drive growth, foster innovation and position us for long-term success. 
 
We encourage an open feedback culture and supportive team environments enabling employees to grow and fulfil their career aspirations.  

When you bring passion, curiosity, drive and team spirit, your learning journey will be dynamic and your career opportunities in Saxo will be immense.
At Saxo we don’t just offer a job – we offer an opportunity to invest in your future!  


How to apply :
Click here to create an account and upload your resume and a short motivation. We look forward to getting to know you better!

Top Skills

Sitecore
The Company
1,852 Employees
On-site Workplace
Year Founded: 1992

What We Do

At Saxo we believe that when you invest, you unlock a new curiosity for the world around you.

Discovering an intuitive desire within to actively learn, explore, and ask questions, you will engage with new companies, new communities, maybe even new countries. You could call this an appetite or passion for new knowledge and skills. We call it curiosity. Ultimately everything we do as a company is focused on getting curious people invested in the world by giving our clients more ways to make more of their money.

We began in Copenhagen, Denmark in 1992 with a clear vision: to make the global financial markets accessible for more people. In 1998, we launched one of the first online trading platforms in Europe, providing professional-grade tools and easy access to global financial markets for anyone who wanted to invest.

Today we are a well-capitalised Danish (EU) bank with top capital ratios and positive rating from S&P, trusted by over 1.2 million clients. As an international award-winning investment firm for investors and traders who are serious about investing, our clients enjoy regulated and reliable access to over 71,000 financial instruments on our industry-leading platforms. Keeping our headquarters in our beloved Denmark, we have expanded our reach to having more than 70 nationalities employed in offices in 14 countries.

We are proud of our Scandinavian heritage and we are committed to the values of trust, fairness, and security. We believe this gives our clients the confidence to be adventurous and curious.

Curiosity can lead you to places you never could have imagined. When you invest, you stimulate the mind, you see new perspectives, and you broaden your horizons. Personal transformation is inevitable as you develop a sincere interest and curiosity for not only the world, but also for others.

At Saxo our greatest hope is for everyone to become engaged, to feel empowered, and to Be Invested

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