Job Description
The Global Brand Marketing Manager collaborates with a world-class team comprised of Global and Regional Marketing, internal creatives, vendors and agencies to tell the story of Belkin across all touch points, online to offline. The position is responsible for managing all brand and product launch GTM assets across strategy, planning and execution, including communication strategy, content creation, photo, videos, photography, digital content, in-store content and supporting marketing collateral. This role is instrumental in communicating key product and brand stories to all points of touch with consumers.
Specific responsibilities include:
• Leads all brand campaigns across strategy, planning and execution: brand, seasonal, passion-point collections and ecosystem campaigns.
• Leads best-in-class creative execution of GTM assets for new product introductions in assigned categories.
• In conjunction with Global Product Marketing, Digital and Regional Marketing teams plan and develop exceptional marketing assets across multiple touchpoints, including but not limited to digital, social, advertising, and in-store activities.
• Collaborate with regional teams to understand regional requirements related to key, messaging, digital, photo/video and in-store content; ensuring timely launches across the regions (Americas, EMEA, APEA, ANZ).
• Develop and manage Editorial Launch Calendars based on product roadmaps and key brand and product campaigns and ensure deadlines are communicated to global and cross-functional teams.
• Provide direction and leadership to vendors, agencies, and internal creative staff to develop industry-leading suite of campaign assets. Ensures proper mix and quantity of assets to support sell-in and sell-thru.
• Oversee all communications to ensure that campaigns and marketing collateral are in line with Belkin branding and business objectives.
• Understands and enforces brand and legal requirements for the application of third-party logos, certifications, and brand guidelines for partnerships and awards.
• Collaborate with the Consumer Insights Team to execute consumer insights research; translate results into effective direction that meets Company goals for best-in-class marketing materials and maximum impact in the market.
• Maintains general awareness of marketing trends, pop culture, and key trends within the consumer electronics industry.
• Create relevant documents and get approvals from key decision-makers. Documents includes, but are not limited to: creative briefs, content briefs, photoshoot plans/schedules, and customer-facing marketing materials (copy, photo/videos/animations, digital and social media assets).
• Communicate updates, status of relevant projects, and business results to relevant team members, agency partners, and others in a timely and appropriate manner.
Education and Experience Requirements:
• Minimum 3-5 years direct experience working in branding marketing, communications and media projects.
• Detail-oriented individual, with strong project management skills and ability to work autonomously with minimal supervision.
• Bachelor’s degree in marketing, communication, or business administration or other applicable disciplines.
• Consumer products or consumer electronics experience is preferred.
• A working knowledge of design, photography, and creative collateral.
• Ability to work well with others; team player and customer-focused.
• Must be flexible, open to change, and have the ability to shift direction and priorities often.
What you’re getting into
We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.
You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal.
Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.
We are committed to diversity. Belkin is an Equal Opportunity and Affirmative Action Employer M/F/D/V. We maintain a drug-free workplace.
All candidates applying for a job in the EMEA region, please review the Applicant Privacy notice HERE
Location:
El Segundo, California
Range for this position:
$80,000 - $95,000
Factors such as geographic location, academic credentials, relevant experience, and specific knowledge, skills and abilities will influence the actual salary offered. In addition to a competitive market-based salary, compensation also includes a performance-based bonus, and in addition to a full range of medical, financial, and/or other benefits. Further details can be found here.
What We Do
Belkin is a California-based accessories leader delivering award-winning power, protection, productivity, connectivity, and audio products over the last 40 years. Designed and engineered in Southern California and sold in more than 100 countries around the world, Belkin has maintained its steadfast focus on research and development, community, education, sustainability and most importantly, the people it serves. From our humble beginnings in a Southern California garage in 1983, Belkin has become a diverse, global technology company. We remain forever inspired by the planet we live on, and the connection between people and technology.
Throughout its 40-year history, Belkin has developed essential peripherals for devices like laptops, phones and more. Belkin has played an influential role in the early development of key technology standards that are now commonplace in our everyday lives, including USB-C and MagSafe to name a few. Belkin continues to set the pace today as the leading OEM (Original Equipment Manufacturer) known and revered around the world for its staunch and longstanding relationships with big tech companies like Apple, Samsung, Google, and many others.
Why Work With Us
Belkin is proud to have built a workplace comprised of authentic, brilliant, supportive, collaborative people that celebrate one another’s wins and also challenge each other to grow and achieve their potential. Belkin has grown from the grassroots of entrepreneurship, keeping the same start-up energy and promoting creativity and innovation.
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