Global Brand Marketing Lead – NIKE, Inc. - Beaverton, OR. Develop, direct and coordinate the complete marketing plan for a category that drives brand strategies. Develop programs that will maximize the brand's awareness and sales, through the message and media that are meaningful to retailers and consumers. Applies business and management expertise to achieve financial and operational objectives within or across disciplines or departments. Manages team and sets team and individual goals that align with department and function goals. Leads staff, creates opportunities for staff development, makes hiring decisions, and drives performance management, recognition and rewards. Develops team structure that facilitates and maximizes individual and team performance. Creates the category brand plan and multiyear cat-strategy. Leads the communication of the cat brand plan with the non-key territories and leads execution in partnership with global team for the key territories. Transforms marketing global strategy/direction into categorical and seasonal go to market execution. Manages budget for all cat-marketing executions. Drives annual concept map. Leads categorical and seasonal event execution and evaluation. Maintains close relationships with key consumer groups, such as sports marketing, event marketing, and regional marketing teams. Leads the development of strategic marketing plans and briefs. Telecommuting is available from anywhere in the U.S., except from AK, AL, AR, DE, HI, IA, ID, IN, KS, KY, LA, MT, ND, NE, NH, NM, NV, OH, OK, RI, SD, VT, WV, and WY.
Employer will accept a Bachelor’s degree in Business Administration, Marketing, Global Business, or International Studies and 5 years of experience in the job offered or in a marketing-related occupation.
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Project management
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Consumer Insights
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Budget Allocation Management
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Market Research
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Market strategy
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Brand Marketing & Management
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Competitive Analysis
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Airtable
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Brand Collaboration and relationship management
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Trendspotting
Apply at www.jobs.nike.com (Job #R-45823).
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Top Skills
What We Do
At NIKE, Inc., it’s in our nature to innovate and our mission is to bring inspiration and innovation to every athlete* in the world [if you have a body, you’re an athlete]. Because we exist to serve athletes, we dare to design the future of sport. To us, innovation is about elevating human potential. We obsess over the needs of athletes of all abilities, using their insights to create products that are beautiful, useful and make all athletes better. To make big leaps, we take big risks. Incremental change won’t get us to where we want to go fast enough. So we pursue moonshots — like developing the first self-lacing shoe, running the first two-hour marathon and committing to 100% renewable energy use in our facilities. We embrace different perspectives — from scientists and designers to coders and quarterbacks — because we know everyone brings unique experiences and ideas to the team. To serve athletes across the hundreds of countries where NIKE does business, we need teams that truly reflect the diversity of our consumers and a culture of inclusivity. We aim to foster inclusion and embrace diversity throughout our business, teams, and culture to create breakthrough innovations, empower teammates to realize their full potential and bring us closer to the communities we serve. NIKE's diverse, high-performing teams around the world are united in purpose and inspired to change the world through sport.
Why Work With Us
With a global footprint, culture of innovation and team-first mentality, we take action to create a future of continual progress for athletes, sport and our world. Whether our job is designing the ultimate sneaker or coding a revolutionary app, we’re united by the same mission: to bring inspiration and innovation to every athlete in the world.
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