It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
The Social Media Manager is responsible for curating all social platform content. They will work closely with the Marketing team to develop storylines and posting schedules, and alongside the Creative team to develop additional needed content for video-based platforms that reflect the brand’s values and resonates with the target audience for platforms such as TikTok and Instagram. The primary focus of this role is to implement a social media strategy that drives engagement, brand awareness, and sales. It is imperative that the person that fills this role has an interest in golf and/or fashion, with the ability to curate engaging, elevated, and humorous content.
ESSENTIAL FUNCTIONS
- Develop and execute a social media content strategy that aligns with the brand’s overall marketing goals and objectives across Instagram, TikTok, Facebook, X (formerly known as Twitter), LinkedIn and other emerging platforms.
- Collaborate with the Creative team to develop and produce high-quality video content for social media channels.
- Coordinate with the Marketing team to align on monthly storylines and focuses.
- Monitor social media channels to stay up-to-date on trends, topics, and conversations that are relevant to the brand and its audience.
- Schedule/publish social media content across various platforms (Instagram, Facebook, Twitter, Threads, TikTok, etc.) that is engaging, informative, and relevant to our target audience.
- Analyze and report on social media performance metrics and use insights to optimize future content.
- The ability to travel when necessary for events and launches.
- A sense of urgency in meeting deadlines or turning out content quickly when applicable.
COMPETENCIES
- Can work effectively in a fast-paced environment with rapidly shifting priorities.
- Constant learning and reviewing of new media software’s and techniques.
- Strong knowledge of the Adobe Creative Suite (Photoshop, Illustrator, Bridge, Light room, Premier Pro and After Effects) and/or other video editing software.
- Demonstrate excellent time management and project management skills.
- Ability to collaborate successfully with other creative designers, copywriters, and department managers.
- Be a team player in concepting and developing out of the box ideas.
- Must be an expert in After Effects, Premier Pro, Vimeo, Frame.io and/or other social video editing tools.
- Will be required to reformat video content created by outside agencies for alternate durations, sizes, and formats when necessary.
DESIRED EDUCATION AND EXPERIENCE
- Degree in Marketing and/or Design/Photo/Video/Animation or equivalent experience in a multi-media role.
- 5+ years of experience in social media content, preferably in the fashion or lifestyle industry with a focus on video.
- Demonstrated experience creating engaging and high-quality social media content across multiple platforms.
- Excellent verbal and written communication skills.
- Proficient in social media management and analytics tools such as Dash Hudson, Hootsuite, Sprout Social, and Google Analytics.
- Strong organizational skills and attention to detail.
- The ability to work independently and as part of a team in a fast-paced environment.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Top Skills
What We Do
Founded in 2001, the Peter Millar line of fine clothing and accessories has quickly become the standard bearer for discerning and demanding individuals—on the golf course, in the office and on the town. From the original signature cashmere sweaters to a wide range of casual and formal wear, the Peter Millar line embraces a classic, old-world style resplendent in sharp detail, superb craftsmanship, and only the highest quality materials available. With a studio and design center in Raleigh, NC as well as a business operations center in Durham, NC, we are one of today’s fastest growing and most sought after brands in the lifestyle apparel market
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