Job Title: Country Brand Manager Hematology ( Gerente Marketing & Soluções Saúde II)
(CBM / Product Manager)
Job Description
Responsible for developing and implementing the brand commercial strategy for Brand/Portfolio. Key responsibilities will include tactical plan development, implementation, communications, stakeholder management and tracking key performance indicators (KPI's).
Key Responsibilities
• Strategic planning and tactical execution for the brand/portfolio, including driving the launch and setting the strategic direction of a new asset
• Tactical plan development, implementation of marketing initiatives and programs together with ongoing evaluation of the brand initiatives
• Provide country input into overall Global Initiatives (GLOCAL)
• Tailor regional/global brand strategies to local market needs and define local priorities for business
• Define tactical implementation plan to prepare for execution and tailors as appropriate for different market segments, leveraging best practices
• Maximize impact of marketing activities through optimal channel mix, including digital channels
• Drive innovation in a highly dynamic and competitive market by challenging the status quo
• Find new models of go to market to check quick-win opportunities for growth
• Lead development and implementation of omnichannel strategic and tactical plan, partnering with brand managers and cross functional teams
• Develop and implement digital solutions that focus on addressing patient needs and improving patient outcomes with positive impact and return on investment for our business
• Embraces Data and Technology to develop strategies of brand plans, engage HCPs and generate insights to integrate patients' perspective/needs
• Partner with internal and external stakeholders to provide materials and programs to support patient needs
• Foster relationships with key influencers, opinion leaders and target customer groups within the disease area
• Build and maintain relationships with key external stakeholders such as KOLs and policy makers
• Create and maintain a local team culture that challenges the status quo, values collaboration and supports innovation
• Develop digital businesses meetings strategy, validate brand-specific messages, design training (w/medical, regulatory), develop awareness campaigns, congresses content (w/ KOLs) in partnership with Medical
• Maintain a tracking of Key Performance Indicators related to the Brand
• Accountable for the planning & spending of budgets (revenue/DME)
• Oversee country sales and forecasting, including monitoring performance vs KPIs
Education and Other Qualifications
Education
• University degree required (business administration or scientific degree preferred)
• MBA in the marketing/business area or related area preferred
Languages
• Ability to communicate in Portuguese and English required (Advanced/Fluent)
Experience : Previous experience in Oncology/Hematology preferred
• Minimum 05 to 10 years prior experience in the Pharmaceutical Industry or Health Market or Hospital
• Strong personal integrity, and customer focus
• Previous experience with Digital Initiatives and team's leadership (direct or indirect)
• Strong ability in process and project management, agile in a fast-paced environment, resourceful and solution oriented
• Able to effectively contribute and work on multifunctional teams, working as a lead in agile teams and ability to orchestrates teams to focus on remove barriers to achieve goals
• Excellent interpersonal communication, negotiation, and advanced presentation skills
• Must be able to adapt, organize, prioritize, and work effectively in a constantly changing field- based environment
• Deep knowledge of Marketing 4.0 • Digital skills
• Proven ability to use IT tools and interface effectively with a variety of technical platforms
• Analytical digital capability and data interpretation
Other Job Details
- Work Location Assignment: On-site 2-3x/week or as needed by the business
- Last day to apply for job: February 11, 2025
EEO (Equal Employment Opportunity) & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.
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Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
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