General Manager, BetterSleep

We’re the creator of BetterSleep: the app that has helped more than 65 million people sleep and feel better across the globe. We have a sleep tracker, relaxing sounds, guided meditations and sleep stories, available in over 6 different languages! We set out on a mission to help people change their lives with a better night's sleep. 

Who are we and why join us?

• We are taking sleep to the next level. We combine great content, cutting-edge technology, and data-driven product development to constantly learn, iterate, and improve.
• We are relentless in our pursuit of better, always questioning the status quo and discovering new ways to get things done and serve our members.
• We are a community that grows together - both professionally and personally. Our team is agile and nimble, allowing you to have a huge impact and carve your own path from day one.
• We invest in our team’s well-being and professional development because we know that business and individual growth go hand-in-hand. You will move fast, remain flexible, and be challenged every day. Join us!

What are we looking for?

BetterSleep, a sister company to BetterHelp, is looking for a General Manager to lead the organization and drive growth. As the General Manager, you will have full ownership of BetterSleep’s P&L and will oversee all aspects of the business, including product, marketing, revenue, growth, and operations. You will be responsible for scaling BetterSleep and enhancing its impact on global users looking to improve their sleep quality and overall well-being.

The ideal candidate is a seasoned leader with deep experience in direct-to-consumer (D2C) businesses, particularly in customer acquisition and paid acquisition channels. You are an empathetic leader with a high EQ, capable of fostering a strong company culture while driving business results. You bring a growth mindset, exceptional leadership skills, and a data-driven approach to decision-making.

This role is for someone who thrives on ownership and is eager to take BetterSleep to the next level. If you are a visionary leader looking to drive significant impact at a growing company, we’d love to hear from you!

Responsibilities

• Own and drive the strategic vision and overall business performance of BetterSleep, including full P&L responsibility.
• Develop and execute a comprehensive growth strategy, leveraging data-driven insights to optimize customer acquisition and retention.
• Oversee product development, ensuring that BetterSleep continues to innovate and meet the evolving needs of users.
• Lead and mentor cross-functional teams across Product, Engineering, Marketing, Revenue, and Operations, fostering a culture of high performance and collaboration.
• Build and optimize paid acquisition channels to efficiently scale user growth.
• Establish key performance indicators (KPIs) and use analytics to measure, evaluate, and drive business decisions.
• Identify and execute new market opportunities and expansion strategies.
• Develop and nurture a high-performing leadership team, providing guidance and ensuring alignment with business goals.
• Stay ahead of industry trends and competitive landscape to position BetterSleep as the market leader.

• 15+ years of experience in a leadership role, with a proven track record of scaling D2C businesses.

• Deep experience with customer acquisition, paid acquisition channels, and data-driven growth strategies.
• Demonstrated ability to drive revenue, growth, and operational excellence.
• Exceptional leadership skills with the ability to inspire, mentor, and lead cross-functional teams.
• Strong analytical and strategic thinking skills, with a growth hacker mentality.
• High emotional intelligence (EQ) and ability to foster a positive company culture.
• Experience working in a fast-paced, high-growth environment.
• Passion for health and wellness, particularly in the sleep and well-being space, is a plus.

• Competitive salary & compensation;
• Excellent health, dental, and vision coverage;
• Retirement plan with employer matching contribution;
• Ridiculous perks program;
• Office in the heart of downtown Montreal, a three-minute walk from the Central Station;
• 50% discount on public transport and monthly meal allowance (Uber eats);
• Free access to Tele-health & BetterHelp services;
• Any hardware/software that will make you productive and successful;
• Awesome people to work with;
• Nothing to slow you down;
• Helping people live a better life, every day.

At BetterSleep we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.