Sr. Economy Designer/Monetization Designer
At Red Games Co. the Economy Designer is responsible for designing and balancing the in-game economic systems, including virtual currencies, progression pathways, and purchase options, with a primary focus on creating a sustainable monetization strategy that maximizes player engagement and revenue while maintaining a positive player experience across their mobile game.
Key responsibilities:
Game Economy Design
- Develop and manage complex in-game economies with multiple virtual currencies, resource sinks and sources, and progression systems.
- Balance the rate at which players acquire and spend resources to ensure a healthy and engaging gameplay loop.
- Design reward structures for gameplay actions and achievements.
Monetization Strategy:
- Identify and implement effective monetization features like in-app purchases (IAPs), subscription models, and special events.
- Design pricing strategies for virtual items and packages while considering player psychology and value perception.
- Develop targeted offers and promotions to optimize player spending based on their engagement and progress.
Data Analysis and Iteration:
- Monitor key performance indicators (KPIs) like ARPU, LTV, and retention rates to evaluate the health of the game economy.
- Analyze player data to identify areas for improvement and optimize the economy based on player behavior.
- Conduct A/B testing to test new monetization features and pricing strategies.
Collaboration:
- Work closely with game designers, artists, and live operations teams to ensure seamless integration of economic systems into the game.
- Communicate design decisions and rationale to stakeholders and provide insights on player behavior and economic trends.
Required skills
- Strong understanding of game design principles, especially related to free-to-play monetization strategies
- Excellent analytical skills with proficiency in data analysis tools to interpret player behavior and economic metrics
- Experience with game economy modeling and balancing complex systems
- Ability to think creatively and design engaging monetization features while maintaining player fairness
- Excellent communication and collaboration skills to work with cross-functional teams
Top Skills
What We Do
RED GAMES Co. is a mobile and VR gaming studio focused on creating games and experiences for family-friendly audiences. Today, RED GAMES Co. partners with the world’s leading toy and entertainment companies to bring new gaming products to market, in addition to developing its own original IP. RED GAMES Co. partners include Apple, Hasbro, LEGO, Crayola and Discovery (OWN).
