FUNKIN COCKTAILS Brand Manager
Location: Camden - Full-time role 37.5hrs
FUNKIN COCKTAILS is an award-winning cocktail brand, founded in 1999, and part of the AG Barr Group. With FUNKIN, you will be joining a fast-growing FMCG business, leading the pack in the on and off trade as the UK’s number one cocktail brand.
Our purpose is to make ordinary moments extraordinary. We will do this by being the greatest cocktail company for generations to come with cocktails available any time anywhere. With this in mind, FUNKIN COCKTAILS is now a certified B CORP and uses business as a force for good - a true commitment to our people, environment and community.
A role at FUNKIN will give you the opportunity to progress your career, in one of the most innovative and exciting companies in the drinks industry.
There's never been a better time to join us!
What we’re looking for...
FUNKIN Cocktails are looking for an experienced Brand Marketer with 3-5 years applied brand management experience with depth and breadth across the key pillars of; innovation; brand activation; communications; commercial; equity; strategy.
Your responsibilities will include...
- Support the development of the cocktail category vision: analyse market data and market share (Nielsen, Kantar, CGA, customer data etc), build recommendations for strategic projects.
- Draw insights from analysis of the data to take the ‘what’ to ‘so what’ and build best in class category partnerships with customers
- Commission and analyse consumer health data (Kantar) at key periods during the year
- Be a key part of the strategic brand planning team, during the annual process. Responsible for customer and consumer insights and analysis and the resulting development of category driven story to support our key projects.
- Support the timely reporting of the marketing budget monthly
- Own the concept, briefing and packaging development, to launch of all range extension NPD, EPD and ‘core’ projects
- Manage design agencies, to ensure delivery of key projects on time and budget and to meet preset objectives.
- Robust post launch/campaign analysis of all marketing activities vs preset objectives with clear learning recommendations for future brand strategy.
- Actively manage tail products in the FUNKIN range
- Lead brand photography and consistency through brand guidelines
- Lead brand sampling efforts
- Lead the brand health scorecard tracking with clear analysis, insight and recommendations to improve.
- Act as consumer champion and brand guardian
- Continuously looking for ways to bring the outside in to ensure the brands continued success
- Day to day ad hoc tasks involved in the running of the brand.
What you’ll bring...
The successful candidate:
- Innovative and resilient project manager, with the ability to prioritise and adapt
- Analytical category management skills
- Excellent attention to detail
- Creative, self starter who is truly a team player
- Strong relationship management skills with the ability to collaborate with different internal departments and external agencies.
What we offer...
We are an equal opportunities employer and we welcome applications from all suitably qualified persons. We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of FUNKIN, which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes:
- Discretionary bonus
- Hybrid working
- 25 days holiday plus bank holidays plus your birthday off if it falls on a working day
- Flexible holiday trading
- Healthcare Cash Plan
- Flexible benefits e.g. cycle to work scheme, discounts & cashbacks, gym memberships, technology purchases, etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Pension
- Ongoing professional development
- Wellbeing and Mental Health support
If you have the passion to succeed in this role, please apply now!
This role will close on 10th November 2024 - please note we may close the role early dependant on volume of applications received.
What We Do
We are a UK-based branded multi beverage business that is ambitious and value driven, with strong consumer focus,. We are brand owners and builders, offering a diverse and differentiated portfolio of brands that people love.
The company was established over 145 years ago in Scotland.
At our core is the Barr Soft Drinks division, home to some of the UK’s most loved soft drinks brands.
Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, Barr Soft Drinks’ brands offer people a choice of great tasting products and bring exciting innovation to the market, available across multiple channels.
Our FUNKIN business operates within the exciting and growing cocktail market. Real fruit means authentic taste and FUNKIN believes that to shake the best cocktail you have to use the best ingredients. That’s why they use the best fruit to create their premium products, famous amongst top bartenders. Now the UK’s number 1 cocktail brand FUNKIN provides innovative and unique purées, syrups, mixers and ready to drink cocktails, for behind the bar and at home.
Our BOOST business is always looking for new trends and to appeal to the evolving tastes of drinkers. Proud to offer an exciting range of flavours across several functional drinks categories - Energy Stimulation, Sport and Iced Coffee - BOOST enjoys a very strong position within the UK independent retail channel and has an exclusive sales and distribution partnership with the fruit drinks brand RIO.
MOMA uses a blend of the highest quality wholegrain jumbo oats that give its oat drinks a full-bodied flavour and its porridge a distinctively creamy texture. MOMA believes in crafting simple, natural ingredients into food and drink that tastes.
AG Barr’s simple, effective and profitable business model - making, moving, marketing and selling - is supported by strong partnerships, talented people and responsible actions.
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