Freelance Senior Strategist

ABOUT US
tms unites technology, marketing, and sourcing to drive transformational change for the world's leading brands. With 1,200+ employees across 26 countries, we offer an impressive range of solutions - from inspiration and innovation to category management and delivery.
Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including McDonald's, T-Mobile, O2, Starbucks, and adidas.
Most importantly, we're a place where you can achieve great things, and be recognized as the best.
WHAT MATTERS THE MOST
Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.
tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice! Visit us at tmsw.com.
WHY WE THINK YOU WILL LOVE THIS ROLE
tms is a customer engagement agency with specialties in promotions, loyalty/crm, and campaigns. We are looking for a naturally curious and adaptable strategist with robust digital campaign experience to join our team.
You should be the type of strategist that can dig deep into research and present strong insights about customers and recommended marketing channels. You should be passionate about connecting brands and consumers, while generating insights with depth and human truths at their core. All candidates should be comfortable writing creative briefs, synthesizing research, and connecting the dots between campaign goals and consumer actions.
We are specifically looking for a strategist with experience helping to build campaigns and content within the investing world (think ETFs, stocks, and cryptocurrency). This role will be responsible for conducting audience research, briefing and ideating on financial product launches, and recommending channel and content best practices.
WHAT YOU WILL BRING TO THE ORGANIZATION

• Supporting the Director, Experience Strategy on accounts by conducting research, analyzing data to generate insights, and making channel recommendations
• Building marketing plans, communication hierarchies, and audience breakdowns
• Working with creative teams, media agencies, and account teams to bring strategies and concepts to life
• Staying current on industry trends and best practices across digital, financial, and content creation

SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE

• 3-5 years in digital strategy and marketing
• Agency experience required
• Experience working with research tools such as Mintel, Simmons/MRI, Qualtrics, and more
• Understanding of how marketing programs can be implemented across digital platforms (social, mobile, ecommerce, etc.)
• Experience digging into data and research and locating actionable insights
• Experience working with creative teams by participating in concepting/brainstorming sessions and translating ideas
• Should be able to present complex ideas clearly
• Fantastic presenter and storyteller
• Strong interpersonal skills
• Unafraid to dive into new platforms and acquire new knowledge
• Experience with financial products desired (ETFs, stocks, cryptocurrency, etc.)

#LI-MB1
#LI-Hybrid
Nearest Major Market: Chicago