Freelance Manager, Influencer
Responsibilities:
- Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results
- Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives
- Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations and continuously further our offerings to break through social clutter and breakthrough in earned media
- Provide counsel to clients and colleagues on social/digital/influencer best practices
- Play a role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis
- Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients
CULTURE & DEI A driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc.) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy. Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.
“GRAVITAS” IN THE INFLUENCER SPACE Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team. Use data driven insights to build strong strategies and is immersed and on top of trends (reading e-marketer, ad week, Next Atlas etc.
BE READY TO LEAD AT ANY MOMENT Working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team. “
“MANAGE PARTNERS Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)
HUSTLE Identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.
BE CURIOUS Willing to learn a little bit of everything, and open to take on anything.
THINK LIKE A LAWYER Understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with EXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.
NYC Salary range: $50.00 - $75.00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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What We Do
A global communications agency: creative problem-solvers for some of the world's most iconic b2b and b2c brands.
Got a challenge that needs fresh thinking? We’d love to hear from you.
We influence behavior where real life happens – in the moment.
The world has changed, and it continues to change quickly. Real-time, on-demand, access to information. 24-hour news cycles. Attention spans are shrinking. Competition for attention is fierce. New products are brought to market in shorter timeframes. Categories are disrupted or become obsolete. Shorter life cycles for businesses.
This noisy and complicated environment makes it harder than ever for brands to connect and be relevant.
The way we think, act and behave is influenced by a lifetime of experiences. But every so often, there is a moment that draws focus – that makes us more receptive to being engaged. Such as being the CEO of a firm that’s just been hacked; receiving a diagnosis at the doctors; finding out you’re about to be parents. Every moment encapsulates many things – the sum of experiences, a trigger, the time of day, a psychological state and much more.
And knowing the trigger of events or series of moments that follow, we can design engaging communications every step of the way.
This deep understanding helps us make brands hyper relevant, contextual and meaningful, and ultimately, create lasting impact on your business.
We are Current.
