Founding Marketing Lead

Posted 10 Hours Ago
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New York City, New York, NY
Hybrid
Senior level
Artificial Intelligence • Healthtech • Insurance • Natural Language Processing • Software • App development • Telehealth
Becoming people’s most trusted service for saving time, money, and stress on medical bills and health insurance
The Role
The Founding Marketing Lead will drive brand strategy, lead marketing initiatives, collaborate cross-functionally, and ensure impactful messaging for Medbill AI's launch.
Summary Generated by Built In

💡 Mission

The US healthcare system is complex, error-prone, and financially draining. Medical bills and insurance coverage shouldn’t be this hard to navigate. At Medbill AI, we’re building the one solution every American can turn to for help.

Thanks to AI and new regulations, Medbill AI can fight claim denials, correct billing errors, negotiate bills, and make coverage easier to understand—saving people time, money, and stress. Our goal is simple: to be the #1 platform that empowers all Americans to take charge of their healthcare.

🩺 About Us

Founded by former Oscar Health leaders, we’re a seed-stage company with $17M in funding. We’re lucky to be backed by the founders and investors at Hugging Face, Rocket Money, Oscar Health, TrueBill, CaseText, Forerunner Ventures, RRE Ventures, and more. We are well-funded for the next few years.

🔎 About the Role

Medbill AI is looking for a Founding Marketing Lead to drive our brand strategy and accelerate our mission of empowering all Americans to take charge of their healthcare. This role will own end-to-end marketing initiatives and play a crucial part in shaping our company's future. This a hybrid role based in our NYC offices, 3-4 days a week.

  • Launch Medbill AI – Own our Q3 2025 public debut, including positioning, messaging, landing pages, and PR.

  • Be the product’s voice – Develop product narratives that connect emotionally and practically with consumers—and resonate across channels.

  • Collaborate cross-functionally – Work closely with product, design, and operations to ensure consistency from marketing to onboarding.

  • Test & iterate – Run messaging experiments and early growth tests to find what sticks.

  • Leverage partners – Manage work with agencies or contractors as needed (brand, PR, creative).

  • Lay the foundation – Help shape our marketing infrastructure, from tools to hiring plans.

✅ What You Need to Have

  • 5+ years in marketing, ideally in a fast-growing startup.

  • Proven track record – launched campaigns that drive real business impact.

  • Data-driven – turn complexity into clear, actionable insights.

  • Master communicator – sharp storytelling across B2B and B2C.

  • Product marketing depth – you know how to position a product and speak to users’ pain points.

  • Tech-savvy – skilled in CRM, automation, analytics tools, and growth hacking strategies.

👩‍💻 We’ll be most excited if you

We're looking for a strategic thinker and hands-on executor to lead high-impact marketing initiatives at Medbill AI. This role is about more than just growth—it’s about transforming how people navigate the healthcare system.

What we’re looking for:

  • Product marketing expertise – understands positioning, messaging, and go-to-market strategy with strong execution chops.

  • Creative & analytical – balances bold storytelling with thoughtful experiments and iteration.

  • All-in mindset – takes ownership, collaborates across functions, and thrives in ambiguity.

📢 You don’t need to check every single box—if you bring the right skills and drive, we want to hear from you! 📩

🦸 Working with US

Medbill AI is based in New York. Our team is split evenly between our Chelsea office & the US. We marry the best of in-office culture with the best of a remote-first company.

We’re a team of passionate individuals who show up every day to do the best work of their lives following these principles:

  • Move with Urgency and Focus: Prioritize what matters and find the shortcuts.

  • Own the Outcome: Take initiative and see it through until the end.

  • Commit to Your Craft: Excellence is the standard, care about the details.

  • Play to Win: If we win, Americans win, so we work hard and do what it takes for us to be #1.

  • Feedback is Fuel: Intellectual honesty is at the core of everything we do.

  • We’re One Team: Together, we can achieve things that none of us could on our own.

Top Skills

Analytics Tools
Automation
CRM
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The Company
11 Employees
Hybrid Workplace
Year Founded: 2023

What We Do

Medical bills are a massive problem. They are confusing, over 40% contain errors, 17% of claims are denied by insurance, and often represent very large sums of money. As a result, 100 million Americans are saddled with medical debt, and medical bills cause nearly 70% of personal bankruptcies in the US.

Dealing with unexpectedly high medical bills is time-consuming, complex, and stressful. Stuck between their providers, payers, and bill collectors, consumers too frequently have to make numerous phone calls, wait on hold, and even send paper letters and faxes. Appealing insurance denials, resolving billing errors, negotiating bills, and filing out of network claims require expert knowledge that most consumers don't have.

Thanks to AI and new healthcare regulations around data access and price transparency, we can now automate this soul-crushing work and empower consumers to fight back against this broken system. Beyond medical bills, we help people through their entire healthcare journey as they pick their health insurance plans and benefits, or look for care that fits their budget.

We’re lucky to be backed by the founders and investors at Hugging Face, Oscar Health, TrueBill, CaseText, Forerunner Ventures, Red Sea Ventures, RRE Ventures, and much more. We are well-funded for the next few years.

Why Work With Us

MedBill AI is founded by 2 Oscar Health veterans, the first health insurance company built around a full stack technology platform and a relentless focus on serving its members. We joined Oscar pre-product, stayed through the IPO and helped it grow to over 1M members. We’re excited to have an even larger impact with MedBill AI.

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