Field Marketing Manager

Posted 20 Days Ago
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San Francisco, CA
Mid level
Artificial Intelligence • Software
The Role
The Field Marketing Manager will develop and manage field marketing strategies, oversee event execution for lead generation, and measure success through KPIs.
Summary Generated by Built In

About Decagon:

Decagon is building the most advanced conversational AI agents for the enterprise. Since starting the company, we've been on a tear, winning over customers like Duolingo, Notion, Rippling, Eventbrite, Webflow, BILT and many more. Our AI agents provide a human-like customer support experience that enables enterprises to better serve their customers and efficiently manage their customer experience organizations.

We've raised $100M in total funding from Bain Capital Ventures, Accel, a16z, BOND Capital, A*, Elad Gil, and notable angels, including the founders of Box, Airtable, Rippling, Okta, Lattice, and Klaviyo.

About the role:

We’re looking for our first field marketing manager to own and build our field marketing function across conferences, events, and executive dinners to drive awareness and lead generation. You will own the strategy and pipeline generated from the field marketing program. The ideal candidate has experience running field events at a fast growing B2B SaaS startup.

What you’ll do:

  • Partner closely with our founding and GTM leadership team to execute on the right portfolio of events to accelerate demand generation pipelines

  • Execute on our event strategy ensuring we’re getting in front of the right audience, generating leads, and reaching out to leads in a timely manner

  • Extend the Decagon brand across different event formats including conferences, executive dinners, webinars, product launch events, and more

  • Define and measure field marketing success through key performance indicators (KPIs) such as ROI, lead generation, pipeline influence, and sales engagement.

  • Own the outcome of the leads generated and driving high ROI of our events

You may be a good fit if you have:

  • 3-5 years of experience planning and executing and hosting sponsored events

  • 1-2+ years of field marketing experience with a B2B SaaS / enterprise software startup

  • Excellent attention to detail and operational rigor

  • The ability to span events across in-person, webinar/virtual, and customer dinners

  • The ability to span events across awareness (building awareness of Decagon’s brand and getting in front of new leads) and demand generation (driving demos booked)

  • Experience and affinity for evolving projects and experiments into repeatable programs

  • Outstanding project management skills, the ability to organize and manage multiple priorities, working relationships, cross-functional partners, and vendors while driving timelines and owning the outcome

  • Familiarity with sales processes and systems

  • The ability to travel domestically and internationally up to 40%

Benefits:

  • Medical, dental, and vision benefits

  • Take what you need vacation policy

  • Daily lunches, dinners and snacks in the office to keep you at your best

Top Skills

B2B Saas
Event Planning
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The Company
HQ: San Francisco, California
49 Employees
On-site Workplace

What We Do

Trusted by world-class companies, Decagon is the most advanced AI platform for customer support.

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