Field Marketing Manager

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

We are looking for a highly motivated and passionate Field Marketing Manager to plan, project-manage, execute, and optimize our demand-generation activities, events, and campaigns. In this role, you will create localized brand awareness and visibility for our solutions and support regional pipeline goals. You will work closely with Sales, Strategy, Product teams, and your fellow marketers in a dynamic and rapidly growing market.

What You’ll Do

• Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers
• Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion
• Work closely with sales teams to craft account-level marketing plans for top strategic accounts
• Manage and liaison with local marketing suppliers, vendors, event organizers, and translation agencies
• Work cross-functionally across the marketing organization, aligning with product, sales, and other teams to develop and execute go-to-market programs
• Track and measure all marketing programs and optimize resources against objectives and budget

Requirements

• 5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
• Experience running demand gen campaigns and customer campaigns
• Integrated marketing program planning, execution, and reporting experience
• Proven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketing
• Understanding of complex buying/selling processes involving multiple decision-makers
• Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical
• Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to detail
• Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns in both Korean and English
• Proven ability to excel in a dynamic, fast-paced environment is extremely important
• Strong team player with a positive attitude
• Bachelor’s degree required

Nice to Have

• Pardot and Salesforce experience preferred
• Experience developing and executing account-based marketing programs
• Experience in a high-growth software or technology company

Perks & Benefits

• Work anywhere policy
• Allocations for Continuous Learning & Development
• Allocations for Health and Fitness
• Allocations for Charitable Giving Programs

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances.