Director, Field Marketing and Demand Generation

Role Overview

As the Director of Field Marketing & Demand Generation at Eon, you will create, manage, and optimize in-person and virtual campaigns and initiatives that generate demand and nurture leads throughout the buyer’s journey. From conferences to VIP events, webinars account-based marketing and events, you will develop and execute strategies that build awareness and accelerate opportunities for our sales team. 

This is one of the first roles in our expanding marketing team, and you'll have the unique opportunity to shape our marketing from the ground up, making a direct impact on our growth and brand presence.

Key Responsibilities

• Field Marketing Strategy: Develop and execute field marketing strategies that align with regional sales goals, ensuring impactful programs that resonate with our audience.
• Event Planning & Execution: Manage the planning, execution, and follow-up of industry and community events, VIP events, and conferences, including both virtual and in-person experiences.
• Demand Generation Initiatives: Create and implement demand generation initiatives, leveraging a mix of channels (email, digital, social, paid ads, events) to drive awareness, engagement, and support conversion.
• Content Development for Events and Demand Gen: Create great marketing assets (emails, landing pages, presentations, case studies) that support events, conferences and other demand generation efforts.
• Analytics & Reporting: Track and analyze campaign performance, providing regular reports and insights to optimize future programs. Measure key metrics such as lead generation, conversions, and pipeline acceleration.
• Budget Management: Manage budgets for field marketing programs and demand generation initiatives, ensuring campaigns are executed within budget and meet ROI expectations.

Qualifications

• Experience: 10+ years of experience in field marketing, demand generation, and/or a similar role in a B2B tech startup or SaaS environment.
• Event Management: Strong background in planning and executing events end-to-end, including VIP events, webinars, engagement in leading industry conferences.
• Sales Alignment: Experience working closely with sales teams to design campaigns that support the sales process and drive pipeline acceleration.
• Analytical Skills: Strong ability to analyze campaign performance, optimize programs, and report on KPIs (leads, conversions, pipeline impact).
• Project Management: Exceptional organizational and project management skills; ability to juggle multiple campaigns, timelines, and priorities.
• Tech-Savvy: Experience using marketing and event platforms and tools (e.g., Hubspot, Salesforce), and analytics platforms (e.g., Google Analytics).
• Communication Skills: Excellent written and verbal communication skills with the ability to create compelling content and work cross-functionally.
• Adaptability: Ability to thrive in a fast-paced startup environment where priorities may shift often, and “building the plane as we fly it” is normal