Facebook Marketing Specialist

Job Title: Facebook Marketing Specialist

Job Type: Full-Time (30-40 hours/week)

Location: Hybrid - At least 2 days onsite in Cupertino, CA

Intended Start Date: ASAP

Pay Rate: $20-$25/hr

Who We Are:

Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform.

About the Marketing Team:

Think Academy is a leading provider of math education, helping students excel prestigious math competitions including Math Kangaroo, AMC8, and AMC10. We are dedicated to making high-quality math learning accessible and engaging for students worldwide. As we expand our reach, we are looking for a Facebook Marketing Specialist to strengthen our Facebook engagement and lead conversion efforts, ensuring that interested parents and students receive timely and helpful responses to their inquiries. 

Your Role:

As a Facebook Marketing Specialist, you will assist in the management and growth of Think Academy's Facebook engagement while handling inbound inquiries. You will play a key role in ensuring a steady flow of quality leads and improving conversion rates from social media. Additionally, your responsibilities will include: 

• Facebook Lead Engagement & Conversion
  • monitor and respond to Facebook inquiries in a timely and professional manner
  • guide potential customers toward sign-ups and improve conversion rates
  • develop and refine response scripts based on common customer questions
  • track and optimize response quality, ensuring inquiries are handled efficiently
• Facebook Growth & Community Management (KPI-Driven)
  • maintain a consistent flow of inbound leads through active page management
  • track key engagement metrics (message volume, response rate, conversions) and make data-driven improvements
  • post and manage content to support ongoing ad campaigns and audience engagement
  • identify opportunities to enhance engagement and improve lead generation

Working Hours:

• Monday - Friday
• 10am-7pm
• Minimum 2 days onsite

Qualifications:

• 1-2 years of experience in social media marketing, customer engagement, or digital marketing
• Strong written communication skills with the ability to craft engaging and persuasive responses
• Experience managing customer inquiries and driving conversions from social media
• Ability to analyze engagement data and adjust strategies accordingly
• Self-motivated, KPI-driven, and able to work independently
• Basic data analysis skills for tracking and improving engagement
• Experience in education or EdTech is preferred
• Familiarity with Facebook Ads Manager and audience engagement strategies is preferred

Pay & Benefits:

• Professional Growth: Sharpen your communication, strategic thinking, and problem-solving skills through hands-on, real-world experience.
• 401k and Health, Vision, and Dental Insurance
• Hybrid Working Schedule
• Pay: $20-$25

Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.