Expert Marketing Manager

Hello. We're Haleon. A new, world-leading consumer health company. Shaped by everyone who joins us. Together, we're improving the everyday health of billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin and Centrum - through a unique combination of deep human understanding and trusted science. What's more, we achieve this in a business that we control.

With category-leading brands such as Sensodyne, Polident and Centrum, built on trusted science and human understanding, combined with our passion, knowledge, and expertise, we're uniquely placed to grow a strong, successful business. 

This is an exciting time to join us and help shape the future. It's a chance to be part of something special.

About the Role

We are hiring for an Expert Marketing Manager for Wellness who will be pivotal in building our brands among Healthcare Professionals (HCPs) and driving field force effectiveness to ensure strong brand recommendations to patients.

In this role you will be…

Brand Building

• Develop and execute comprehensive expert marketing strategies that effectively build our brands among HCPs, including pharmacists.
• Collaborate with cross-functional teams to create and implement brand campaigns that resonate with HCPs and align with our overall business objectives.
• Leverage HCP, patient insights and data to identify opportunities, track performance, and refine strategies to enhance brand presence and impact.
• Manage relationships with key HCP influencers, Healthcare associations and stakeholders to foster brand advocacy and ensure consistent messaging.
• Create a content plan for the target HCPs that drive effective communication and building brand positioning, condition awareness and category recommendations.

Field force Effectiveness

• Drive the effectiveness of the field force team by providing strategic guidance, training, and resources that empower them to promote our brands effectively among HCPs.
• Develop and implement performance metrics to monitor the impact of field force activities on brand recommendations and adjust strategies as necessary.
• Facilitate communication and collaboration between marketing and field force teams to ensure alignment on goals and messaging.
• Utilize data analysis to identify areas for improvement and optimize field force strategies to maximize brand impact.

Qualifications and skills

• Bachelor’s degree in marketing, Business Administration, or a related field; an advanced degree is a plus.
• Proven experience in healthcare marketing, with a focus on building brands and driving engagement among HCPs.
• Strong understanding of the healthcare industry and regulatory environment.
• Excellent strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies.
• Exceptional communication and interpersonal skills, with the ability to influence and build relationships with key stakeholders.
• Proven track record of leading and inspiring teams to achieve marketing and business objectives.
• Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines effectively.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.