Expert Marketing Manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

To achieve ‘World Class Go-To Market’ goals by delivering our key clinical messages for prioritized brands to the ‘Expert’ channel. This encompasses Oral Care, Wellness, Nutrition to Healthcare Professionals.

Key Responsibilities:

• Collaborate with Regional Expert Marketing to ensure strategic alignment, provide input into content and materials, and ensure flawless local execution and localization of centrally created expert materials

• Develop a local tactical plan based on aligned strategy and a deep understanding of local insights

• Deliver expert marketing materials and activities based on local insights for all touch points (advertorials, e-detailing, digital press releases, PR, symposia, congress etc.) of both detailing and non-detailing implementation

• Work and support the local shopper team to identify opportunities with retailers to drive pharmacy recommendation and retail specific programs around the category (where applicable)

• Collaborate with both internal and external stakeholders e.g. Brand Marketing, RA, Legal, Medical, agencies etc. to deliver EM plan, shape the healthcare environment to endorse the company brands to HCPs and eventually to consumers and comply with the local regulations and company SOPs

• Effectively manage Expert Marketing A&P spend

• Set and track benchmark KPIs (ONE KPIs), draw insights and course correct based on learnings in a timely manner to optimize marketing ROI e.g. recommendations, market share and message recall

• Evaluate the effectiveness of the Detailing team based on product knowledge, product key message, objection handling script, etc. relating to products to maximize the capability of the detailing team 

• Track all marketing activities and execution to comply with local laws, regulations and the company SOPs

• Analyze and update on marketing performance and impact in the business with actions

Scope of Accountability

• Deliver Marketing materials and activities based on business plan and local insights

• Business analysis, business planning to identify opportunities and threats in the market

• Monthly business report which includes competitors update and performance update

• KOLs, associations and internal stakeholders’ management

• Coaching, product training aligning with regional expert marketing and product/disease/therapies presentations and training to internal and external customers, including third parties, for the accurate delivery of messages in line with LOC Expert Marketing plans and global guidelines

Requirements:

• Bachelor's in Marketing, Communication, Business, Pharmaceutical or related field

• 3 years of experience in marketing and brand management in the pharmaceutical multinational company

• Relationship management: Exceptional interpersonal, communication and facilitation skills internally and externally. Ability to manage remotely

• Strategic planning: Responsibility and accountability for delivering marketing and business success and competitive advantage. Ability to prioritize and enable effective targeting and segmentation strategies

• Executional excellence: Problem solving, and solution based ‘Can do’ approach to issue management and conflict. Ability to work within a cross-functional set-up. Strong sense of urgency, clearly accountable for achievements of self & others. High levels of personal drive, self-motivation and proactive behavior.

• Customer business planning: Ability to foster strong, collaborative customer contacts and relationships

• Insights: Ability to analyze complex data, collect and deploy market intelligence. Ability to implement metrics and KPIs and to leverage on learnings

• People development and Coaching: ability to coach and motivate the team and peers to drive the performance

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.