Experience Development & Optimization Product Management Manager (Adobe Target & Experience Manager)

About this role:

Wells Fargo is seeking a Digital Product Management Manager within the Marketing & Sales Platform team, which is part of Consumer Lending. This team is responsible for the ideation, implementation, support and success of all marketing platforms that enable the end-to-end process for Consumer Marketing.

You will lead certain functions within the Marketing Experience Development & Optimization team which encompasses a suite of platform capabilities that help marketers develop, test and personalize digital experiences. Your product management experience should include leading a team or teams that are or have implemented the use of Adobe Target / Experience Manager or a broader Adobe product suite for Marketing purposes.

You will have expert knowledge of how these systems work and be able to drive and influence the strategy and execution across product, business, technical and analytics cross-functional teams. You will also have deep knowledge of leveraging agile methodology to drive out results and engage across scrum teams, PI planning, and backlogs. This role requires both strategic vision and effective execution skills, with financial services experience highly desired.

Learn more about the career areas and lines of business at wellsfargojobs.com.

In this role, you will:

You will partner across teams to enable the success of the firm’s Experience Development & Optimization programs. This will require a diverse set of responsibilities:

• Cultivate relationships with Marketing channel strategy leaders, Marketing content management teams, line of business marketers and digital marketing, partnering closely with the Head of Experience Optimization Strategy.
• Continue to establish and evangelize the product strategy and roadmap to deliver a scalable platform that will be best-in-class, meet the critical needs of the business, and be an important part of an integrated broader MarTech stack.
• Support and enable teams who are executing against this strategy, ensuring a consistent and effective go to market approach with a keen focus on partner management, issue resolution and delivering outcomes.
• Drive an effective risk management framework for the platforms to ensure product health, appropriate risk assessments, implementation of controls and monitoring of their effectiveness.

Required Qualifications:

• 4+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 2+ years of leadership experience

Desired Qualifications:

• 6+ years of Product Management experience supporting marketing and analyst communities using experimentation products such as Adobe Target and Adobe Experience Manager.
• Expert knowledge of how these systems work and ability to engage across product, business, technical and analytics cross-functional teams.
• Ability to develop a strategic vision and effectively evangelize and execute within a large institution.
• Experience leveraging agile methodology to drive out results and leading scrum teams, agile ceremonies, PI planning, and backlogs.
• Financial services experience is highly desired, or equivalent digital consumer experience.

Job Expectations:

• Willingness to work on-site at stated location on the job opening.
• This role offers a hybrid work schedule.
• Ability to travel up to 10% of the time.
• This position is not eligible for Visa sponsorship.

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$120,400.00 - $287,600.00

Posting End Date:

27 Feb 2025

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.