Executive, E-Commerce Marketing

Posted 21 Hours Ago
Be an Early Applicant
Republic of Korea
Mid level
Retail • Sports
The Role
The E-commerce Marketing executive is responsible for maintaining the product database, optimizing product assortment, and enhancing website navigation and content. Duties include managing product descriptions, analyzing sales performance, and collaborating with the merchandising team. Key tools include web analytics and content management systems.
Summary Generated by Built In

YOUR MISSION

[SUMMARY]

The E-commerce Contents & Marketing will maintain the product database and work closely with the buyers and planners to maintain optimal product assortments and inventory allocation. Primary responsibilities will include development of all product descriptions, categorization, cross-sells, and attributions, update and customize contents. Responsibilities will also include all maintenance of search and navigation taxonomy, user filters and landing pages/collections

  • Assist in merchandising the website, set up and maintenance of all products and catalogs and additional navigational elements according the marketing & content calendar
  • Create and support the production of the article master data like copy and translations and images as well as web-content specific product-attributes across
  • Execute and control the replication of all content changes from staging to production
  • Setup and maintain customer groups, promotions and campaigns as well as content slots
  • Analyze sales performance with powerful web-analytics tools to evaluate merchandising efforts, product sell through, and product opportunities in order to improve conversion
  • Execute all site search (onsite search) optimization techniques
  • Be part of the development of creative assets and tools needed to effectively communicate the PUMA message to consumers (e.g. newsletters, etc)
  • Collect and structure data and random digital content and make it available for the web
  • Collaborate and liaise with the Buying & Merchandising team to ensure correct launch dates for sensitive products and major campaigns
  • Maintain and control prices and markdowns for online store and marketplace
  • Prepare and execute seasonal changeover of marketplace in collaboration internal teams

YOUR TALENT

  • Education: Bachelor’s degree in relevant area
  • Professional: 3 - 5 years of retail (e-Commerce) experience, Experience with web-based content management systems, Experience with Google Analytics, Omniture system a plus
  • IT Skills: MS applications and High level of Excel Knowledge, Must have experience with Photoshop and Illustrator, Basic skills in HTML and XML as well as image editing tools
  • Language Skills: Fluent in English
  • Functional Skills: Extreme attention to detail is a must for this position / Ability to work independently on assigned tasks as well as accept direction on given assignment / Must be flexible and have the ability to effectively prioritize multiple tasks in a fast-paced environment / Strong written and verbal communication skills

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Top Skills

HTML
XML
The Company
Boston, MA
14,000 Employees
On-site Workplace
Year Founded: 1948

What We Do

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

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