Executive Director, Cross Channel Planning

Posted 13 Hours Ago
Be an Early Applicant
New York, NY
185K-225K Annually
Senior level
AdTech • Marketing Tech
The Role
As an Executive Director, you will lead the L'Oreal Paris client account, manage strategic deliverables, oversee a multidisciplinary team, and strengthen client relationships. Your focus will be on driving revenue growth, ensuring client satisfaction, and executing innovative strategies to elevate the brand.
Summary Generated by Built In

Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.

With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.

For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.

Overview

Beauty Co-Lab, powered by OMG, is seeking a Client Business Lead to oversee L’Oreal Paris within the Consumer Products Division. This role focuses on delivering excellence in client account leadership, driving revenue growth, profitability, and client satisfaction. The successful candidate will manage a multidisciplinary team to deliver best-in-class creative media services, while also strengthening client relationships.

KEY RESPONSIBILITIES

  • Lead a team across all L’Oreal Paris categories to orchestrate strategic deliverables with the larger business goals top of mind
  • Manage a large team across planning and activation through strategic and tactical plan development ensuring excellence in all facets of the day to day.
  • Strengthen client relationships with L’Oreal Paris leadership (President and SVP of Marketing) with the goal of elevating the brand. Necessary to position yourself as a trusted advisor and strategic partner in achieving L’Oréal and BCL objectives.
  • Showcase a solid grasp of the retail media landscape, ecosystem connectivity, and seasonal selling cycles is essential given the important role of retail media networks for L’Oreal Paris
  • Lead, manage, and unify the L’Oreal Paris team promoting a high-performance culture rooted in accountability, excellence and collaboration, and building a reliable team while nurturing talent.
  • Proactively elevate discussions by consistently offering innovative, mutually beneficial strategies that propel the client’s business forward and support their transformation initiatives.
  • Develop a strong relationship with other CPD CBL’s and the CPD Managing Director to help create and implement a strategic roadmap with a focus on transformation/acceleration.
  • Champion the “Agency as a Platform” strategy by executing Beauty Co-Lab's vision for client growth by integrating creativity, technology, and data into every facet of the client relationship.

EXPECTED PROFILE

  • Business Leader: An authentic leader with executive presence, energy, and a forward-thinking mindset, inspiring those around them to achieve their absolute best while leading with integrity, agility and operating with an inclusive leadership approach.
  • Client Focused: A business advisor with a strong ability to build strategic partnerships with clients. Grounded in mutual trust and respect, you will establish genuine collaboration, unlocking access to business insights enabling to identify products and services, all supporting clients’ and organic growth ambitions.
  • Media Practitioner – A dynamic leader with a strong track record in designing and executing omni-channel marketing campaigns, leveraging deep expertise in strategy, planning, media buying, investments, and analytics to drive creativity in media and unlock new opportunities.
  • Commercially minded: A proven track record for driving growth marked by a solid understanding of operating models, P&L and mechanisms to drive organic growth. Capable of identifying and leveraging opportunities that propel the business toward strategic objectives while also achieving quick wins for L’Oréal and Beauty Co-Lab.
  • Strategically Focused, Detail-Oriented: An innovative and commercially driven professional with a strong strategic mindset. Skilled at diving into the details when necessary to diagnose, address, and take ownership of challenges. Capable of uniting and leveraging the strengths of BCL and OMG organization to drive meaningful transformation
  • Bias for action: A dynamic leader who understands that speed matters in business and exhibits decisiveness and ability to take risks in a control manner to foster a culture of continuous improvement

CRITICAL SKILLS

  • Proven track record of building credible and meaningful partnerships with clients on at least one large account with ideally 10+ yrs experience within agency marketing services leading these relationships
  • Understanding of finance and resource management models to optimize and inform business and growth decisions
  • Experience building client relationships that result in excellent work and organic growth
  • Ability to collaborate effectively across multiple stakeholders and levels (up and down) and internal leaders across the client
  • Operational ability to challenge and evolve team structures and operating models to deliver across all client assignments with strategic thinking and excellence at the center.
  • Proficient in adapting to diverse environments and cultures, capable of leading a team with authenticity, inspiration, and relevance
  • A strategic thinker and exceptional operator, skilled in leveraging data-driven approach to inform decision-making and drive effective actions

 #LI-KR1



This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$185,000$225,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

Beauty Co Lab is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.


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Top Skills

Data
Technology
The Company
HQ: New York, New York
5,327 Employees
On-site Workplace
Year Founded: 1998

What We Do

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

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