Today, 67% of students and 82% of low-income students can’t read at grade level by the end of third grade. That’s when students are supposed to go from learning to read to reading to learn. It’s America’s number one education crisis and we know how to fix it.
Ignite Reading delivers one-to-one virtual tutoring that teaches every student the foundational skills they need to become a confident, fluent reader. We pair students who need extra support with expert reading tutors who provide daily, 15-minute, Science of Reading-based instruction that rapidly closes their decoding gaps. We focus on the foundational reading skills—phonics, phonemic awareness, and sight words—kids need to master so they can decode a sentence. Students in Ignite Reading’s program achieve over 2 weeks of reading skills growth per week of instruction, and notably all students achieve the same outstanding results including students with IEPs, multilingual learners, students of color and those receiving free or reduced-price lunch.
Ignite Reading is a mission-driven public benefit corporation. We believe we can do well for our team members and shareholders while we solve one of the nation’s biggest challenges. We believe we will be more successful with a diverse team and are seeking candidates who have lived experience related to social justice, diversity, equity, and inclusion.
Your Role
As the Events Marketing Manager, you will lead the planning and execution of regional and national conference activations and virtual events for our sales team. This role will work with sales team members to propose, manage and execute event marketing activities that drive leads to their respective territories. Responsibilities will include but are not limited to crafting speaking proposals, organizing dinners and meet ups, managing conference logistics, conceptualizing trade show booths, and planning webinars that will generate qualified leads. We are seeking someone who is results oriented, a strong writer, highly organized, and above all, knows how to develop event marketing strategies to support sales teams. In this role, you’ll have the opportunity to build strong relationships with partners, vendors, and stakeholders, creating events that reflect the objectives of our company. The ideal candidate is a highly-skilled project manager, has excellent interpersonal communication skills, can point to successful examples of managing events that generated sales results, and can manage all aspects of both digital events (ex: webinars) and in-person events (ex: conference engagements).
Core Responsibilities
- Develop and execute a comprehensive event marketing strategy for each sales territory that delivers on Ignite Reading’s business goals and enhances our brand presence in the market.
- Oversee the end-to-end planning of conference and webinar activations and events, including budgeting, sponsorships and registrations, scheduling speakers, swag and materials, and vendor management, to ensure flawless execution.
- Identify and support customers to participate in events such as webinars, conferences, and media opportunities, ensuring they feel confident and valued as Ignite Reading advocates.
- Conduct post-event analysis, including gathering feedback and providing detailed reports on event success and areas for improvement.
- Work closely with sales and marketing to ensure event content and messaging are aligned with broader company objectives.
- Manage Ignite Reading’s swag inventory for sales and customer success teams. Manage budget, ordering, and select quality vendors.
Competencies
- A minimum of 5 years experience driving qualified leads and deals for sales teams through in-person and digital event marketing
- Strong project management experience and obsessive attention to detail
- Strong written and verbal communication skills; experience crafting speaking proposals and presentation materials
- Strong cross functional collaboration skills and experience supporting multiple sales team members
- A discerning sense for identifying opportunities at events that drive new leads and envisioning new events that will drive qualified leads for Ignite Reading
- Demonstrated experience using online project management software and CRM systems for analyzing performance. Ignite Reading uses Asana and HubSpot.
At Ignite Reading, we’ve decided to embrace a transparent compensation structure for a few reasons:
To promote fairness and equity: This approach supports fairness within our structure. When everyone knows how compensation decisions are made, it reduces the likelihood of pay discrimination based on factors like gender, race, relationships, or negotiation skills.
To provide accountability for our approach: The same role receives the same compensation, with no negotiation.
To build trust within the organization: When employees understand how their compensation is determined, they are more likely to trust organizational structures and decisions, which can lead to overall better culture.
To support legal considerations: Many states are moving to requiring compensation listed on job descriptions and we want to follow these rules.
Salary: $90,000
We also ensure you have the tools you need to thrive both in and out of work.
- Employee Stock Options
- Medical, Dental, and Vision (80% employee coverage, 70% dependent coverage)
- 401K + matching
- Short-term disability (100% employer paid)
- Technology Stipend
- Unlimited PTO + 12 paid holidays
- Professional Development Stipend
- Wellness Reimbursement
- Internet Stipend
- 12 Weeks of Parental Leave
- Yearly Staff Retreathttps://app7.greenhouse.io/plans/4367078007/ramp_up/email_notifications
- Voluntary Life Insurance
We believe in building and fostering a diverse and inclusive workplace environment. We are proud to be an equal opportunity employer where all applicants are considered for employment without attention to color, religion, sexual orientation, gender identity, national origin, veteran or disability status. Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements. We strongly encourage you to apply if you’re interested!
We are seeking candidates who have lived experience related to social justice, diversity, equity, and inclusion. We are a virtual organization with headquarters in the California Bay Area.
What We Do
When kids learn to read on time their opportunities in school and life improve profoundly. If a child cannot read by the time they are in third grade, they are four times less likely to graduate high school.* In 2022, only 33% of U.S. fourth graders and 31% of eighth graders were reading at grade level (National Assessment of Educational Progress reading assessment scores). Ignite Reading is on a mission to fix this.
Ignite Reading delivers one-to-one virtual tutoring that teaches K-8th graders the foundational skills they need to become confident, independent readers. We pair developing readers with expert reading tutors who provide daily, 15-minute, Science of Reading-based instruction that rapidly closes decoding gaps. Students across all demographics achieve the same outstanding results–an average of 2.4 weeks of reading skills growth per week of instruction–including students with IEPs, multilingual learners, students of color and those receiving free or reduced-price lunch. By ensuring all students master the foundational skills to fluently read any word, Ignite Reading empowers them to move forward and unlock everything school and life have to offer.
"Ignite Reading is one of the most, if not the most, successful interventions we have implemented in our district. The student results and program design are indisputable."
- Claudia Salvestrin, Assistant Superintendent, Red Bluff Union Elementary School District, CA
