Engagement Manager

 Engagement Manager 

Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets; an ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence. Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work® Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.  

Please visit Fractal | Intelligence for Imagination for more information about Fractal  

Position Overview: 

We are looking for an Engagement Manager (EM) to join our team in the Retail Sector. The ideal candidate possesses a passion for the art and science of marketing; and for improving the analytical insights and technology used by marketing and product leaders to achieve our bold company goals. You will help address the sophisticated challenges of marketing effectiveness, return on investment, experimental design, measurement strategy, consumer behavior, product design, and marketing channel effectiveness.  

Responsibilities:  

• Manage and nourish key client stakeholder relationships and be a true strategic partner to your clients.  

• Work collaboratively with client marketing managers, product managers, performance marketing, data science, and researchers to design, influence, execute, measure and improve marketing initiatives and product experience.  

• Develop quantitative analyses, ad hoc reports, and models to support marketing decision-making. Analysis areas might include (but not limited to) consumer segmentation, adoption, lifecycle, retention, lifetime value, usage, engagement, and return on investment.

• Translate data insights into recommendations that will drive brand sentiment, user growth and engagement, and enhanced marketing effectiveness. 

• Explain sophisticated modeling approaches in simple terms and develop compelling narratives that connect data analysis with business problems.  

• Design and implement reporting dashboards that track performance trends, and provide measurable insights to executive leadership.  

• Use scientific methods to establish causal relationships between marketing actions and consumer behavior and sentiment.  

• Champion technical solutions to make the work of the decision science team more effective and scalable. 

• Produce presentations, charts, and executive summaries that clearly communicate findings to internal partners.  

• Mine data and analytics at the customer level to gain a better understanding of their usage behaviors, including impacts of current marketing strategies.  

• Develop dashboards that provide reliable insights and visualization into country and channel performance relative to critical metrics, projections, and historical performance. 

• Implement and analyze A/B or Multivariate Tests to provide measurable insights on test data. 

• Present findings to management to drive business and marketing decisions.  

• Work closely with the analytics delivery team onshore and offshore to drive overall insights and execution of solutions delivered to our clients. 

• Manage short term and long-term delivery of projects with key stakeholders and navigate through the client organization to deliver the program seamlessly

• Generate ideas with the product team internally to develop new IP or products that can help us scale as a company  

• Excellent project management demonstrated by ability to organize work streams, estimate and deliver on timelines. Anticipate dependencies, delay in delivery and takes appropriate steps to prevent them (including laying out of process and ensuring its compliance)  

• High Net promoter score for all project and program deliveries  

• Contribute to development of IP or products for Fractal solutions

• P&L responsibility for key accounts / clients  

• Ability to drive fast paced growth and sales (via presentations, sales pitch decks etc.)  

Key Skills/Competencies/Education”  

• BS/MS in Engineering, Computer Science, Math, Economics, Statistics, or equivalent experience.  

• At least 5-7+ years of analytical and database experience, including 4+ years of Retail analytics experience and deep understanding of media data  

• Ability to understand AI and Machine Learning concepts and apply them to solve problems  

• Excellent programming skills in SQL.  

• Familiarity with A/B Testing  

Mandatory Skills:  

Machine Learning, Agile Project Management, Project Management, Linear Regression, Data Exploration & Analysis, SQL  

Preferred Skills:  

• Knowledge of Retail domain 

• Knowledge of cloud infrastructure and technical architecture for data engineering  

• Understanding of design concepts  

• Marketing Analytics, Presentation, A/B Testing  

Pay:

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Fractal, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: $132,000 - $160,000. In addition, for the current performance period, you may be eligible for a discretionary bonus.

Benefits:

As a full-time employee of the company or as an hourly employee working more than 30 hours per week, you will be eligible to participate in the health, dental, vision, life insurance, and disability plans in accordance with the plan documents, which may be amended from time to time. You will be eligible for benefits on the first day of employment with the Company. In addition, you are eligible to participate in the Company 401(k) Plan after 30 days of employment, in accordance with the applicable plan terms. The Company provides for 11 paid holidays and 12 weeks of Parental Leave. We also follow a “free time” PTO policy, allowing you the flexibility to take time needed for either sick time or vacation.

Fractal provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.