Job Overview
We are seeking a data-driven and creative Email Marketing Manager to develop, execute, and optimize our email marketing campaigns. This role is responsible for driving customer engagement, increasing conversions, and improving retention through strategic email communication. The ideal candidate will have a strong understanding of email best practices, automation, segmentation, and analytics.
Key Responsibilities
• Develop and implement email marketing strategies to support business goals, including customer acquisition, retention, and revenue growth.
• Create, manage, and optimize email campaigns, including promotional, lifecycle, and transactional emails.
• Oversee email list segmentation and personalization strategies to improve engagement and conversion rates.
• Manage A/B testing and analyze campaign performance to continuously refine messaging, design, and targeting.
• Ensure emails follow industry policies and best practices, including compliance with CAN-SPAM and other regulations.
• Collaborate with content, design, and product teams to develop compelling email content and visuals.
• Monitor key performance metrics (open rates, CTR, conversions, deliverability) and report insights with actionable recommendations.
• Implement and optimize automation workflows, drip campaigns, and triggered emails.
• Stay updated on the latest email marketing trends, tools, and technologies to enhance performance.
Qualifications & Skills
• 3+ years of experience in email marketing, preferably in media.
• Proficiency in email marketing platforms (e.g., Sailthru, Mailchimp, HubSpot, Klaviyo, Marketo).
• Strong knowledge of email best practices, segmentation, and deliverability.
• Experience with A/B testing, analytics tools, and performance tracking.
• Excellent copywriting and proofreading skills with attention to detail.
• Basic HTML/CSS knowledge for email formatting is a plus.
• Strong project management skills with the ability to multitask and meet deadlines.
• Analytical mindset with a passion for data-driven decision-making.
Top Skills
What We Do
Blaze Media is one of the nation’s largest independent media companies, with a reach of over 165 million each month, with products and programming spanning cable and satellite TV, subscription video on-demand, podcasts, social media, and other digitally distributed publishing assets and channels. Blaze Media is a pro-America, pro-free speech media company. We encourage and empower content creators to speak boldly and freely, without fear of censorship. Blaze Media offers exclusive, original programming featuring Mark Levin, Glenn Beck, Steven Crowder, Dave Rubin, Phil Robertson, Andrew Wilkow, Steve Deace, Allie Stuckey, Pat Gray, Sara Gonzales, Chad Prather and many more.
Blaze Media serves millions of people every day through BlazeTV.com, Roku, Amazon Fire, Sling TV, Apple TV, and PlutoTV.
Connect with us on Social Media:
Twitter: http://twitter.com/theblaze
Instagram: http://instagram.com/theblazetv
Linkedin: https://www.linkedin.com/company/the-blaze
Subscribe to get unlimited access to exclusive Live and On Demand shows. In addition, unlimited access to the BlazeTV's original programming streamed directly to your desktop, mobile device, Roku, Amazon Fire TV and Apple TV (via AirPlay). Click here: https://BlazeTV.com
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