Job Description:
The Email Developer sits in the Globe newsroom and is responsible for optimizing and managing the technical aspects of our newsletter products. The email developer works directly with the Senior Editorial Director for Newsletters and across relevant cross-functional teams to execute the technical requirements of newsroom priority newsletter projects. Key tasks involve coding responsive and dynamic templates, building automations, implementing back-end API integrations, list management, troubleshooting and setting technical requirements and solutions for owned projects.
Responsibilities:
- Seek to understand Globe audience needs, in order to inform newsletter products; this role works closely with the senior editorial director for newsletters to identify opportunities for newsletter product improvements and execute solutions that align with newsletter program goals and business goals.
- Responsible for designing and coding (HTML/CSS) visually appealing, responsive and dynamic email templates that align with brand guidelines and Globe newsletter program goals.
- Own and build email automations (SQL, Mergetags and Ampscript) plus daily maintenance of all product and technical issues relating to existing newsletters, utilizing MailChimp and SalesForce.
- Lead internal list management efforts including setting up new newsletters and list cleanses, as well as implementing any security features (like reCAPTCHA, honeypots, etc) to ensure lists are healthy and free of spam.
- Work closely with Consumer Revenue and Marketing Operations on ongoing optimization of the onsite newsletter experience.
- Use audience data, research and market analysis to inform product strategies.
- Work with cross-functional teams to execute newsletter product vision from a technical perspective, set requirements and act as project manager for owned projects.
- Bring a product mindset to every interaction, thinking about the readers’ journey and experience through email, using data to inform decisions.
Qualifications:
- 5+ years experience in an email product role, product design or product management
- Previous product experience within an “outcomes” or “jobs to be done” framework
- Ability to do discovery as independent work, blending curiosity and technical expertise into solutions
- Experience working in a technical environment with a broad, cross-functional team to drive product vision, define product requirements, coordinate resources from other groups (design, legal, etc.), and guide the team through key milestones
- Data driven and grounded in strategic decision making processes
- Proven leadership, organizational, communication and execution skills
- Comfortable building complex automation and integration logic and know how to test sizable workflows effectively.
- Previous experience with ESPs and email developer documentation.
- A working understanding of the marketing process and customer journey
- Required skills: HTML, CSS, SQL, API’s, JS, AMPSCRIPT
- Required knowledge of Mailchimp and Salesforce email platforms
- Preferred but not required: Experience with JIRA, Airtable and Monday.com
- A willingness to adapt and be audience focused, with a curious mindset and a commitment to creating an inclusive work environment
The BGMP office is located in downtown Boston, near Faneuil Hall and Quincy Market, and is easily accessible by MBTA and commuter rail lines. For this role, we will consider candidates who are based anywhere in the United States.
Top Skills
What We Do
Boston Globe Media is New England's largest newsgathering organization -- and much more. We are committed to being an indispensable, trusted, reliable source of round-the-clock information. Through the powerful journalism from our newsroom, engaging content from our content marketing studio, or through targeted advertising solutions, brands and marketers rely on us to reach highly engaged, educated and influential audiences through a variety of media and experiences.
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