About the Role:
About the Role
This role sits within Omnicom UK's central team, where we've built extensive expertise in commerce disciplines like DTC, Retail Media, Amazon, and social commerce. You'll expand our in-store retail media capabilities by developing and executing GTM strategies, building an MVP, supporting in-store media planning and buying, and collaborating across channels to establish best practices.
You’ll be working as part of a dedicated Commerce team, partnering with a portfolio of FMCG clients to develop strategies centred around the consumer journey and connected, integrated planning as our shopper marketing specialist– connecting media and retail tactics from the point of inspiration through to sale. This role will also involve partnering with Omnicom agency planners, strategists and media teams to support creating the single consumer POV, and owning the roadmap for the in-store strategy, working alongside eCommerce, digital, brand and performance marketing.
About Omnicom Media Group
Omnicom is recognised as a Global Leader by Forrester’s 2024 Commerce Wave; “Omnicom shows strategic strength in its partner ecosystem, offering extensive commerce platform support and marketplace presence. Omnicom Group excels in creativity, online retail and marketplaces, content, and retail media”. OMG UK has also been paving the way for retail standards, including co-sponsoring the Responsible Retail Media framework alongside ISBA.
About You
This individual should possess a deep understanding of the omni-channel retail landscape from in-store and digital, with the ability to seamlessly integrate this knowledge into relevant in-store executions. They should demonstrate a strong ability to think outside the box and achieve positive outcomes against mutually agreed KPIs.
· Strong shopper marketing background: Proven experience in developing and executing successful in-store shopper marketing campaigns. This includes leveraging retailer insights, understanding category dynamics and media campaign planning and reporting. You will have an in depth understanding of negotiating promotional plans with retailers and connecting this into the overall brand planning strategy that connects brand objectives alongside trade. This role
will involve engaging with multiple stakeholders within the agency and client side to influence, educate and promote connected planning.
· Data-driven approach: Utilize data to analyse campaign performance, understand shopper behaviour, and make data-driven decisions for continuous improvement. Data includes retailer 1PD data and 3rd party insights.
· Retailer relationships: Ability to build and maintain strong relationships with key omni-channel retailer contacts. You will work directly with key retailer partner contacts across grocery and health and beauty.
· Industry knowledge: Stay abreast of industry trends, emerging technologies, and competitive activities within the retail and shopper marketing landscape.
· Innovation focus: Continuously seek innovative ways to enhance shopper engagement and brand presence.
· Digital proficiency: High digital awareness and proficiency in Microsoft Office software (e.g., PowerPoint, Excel).
· Collaboration: Ability to develop and maintain strong relationships across various internal functions and external partners.
· Proactive & organised: A self-starter with excellent organisational and prioritisation skills.
· Growth mindset: A respectful yet challenging individual with boundless curiosity and a capacity to embrace and drive change to unlock growth opportunities.
Key Responsibilities
1. Campaign Management
o Plan and oversee the execution of multi-channel marketing campaigns, including digital ads, in-store displays, promotions, and events.
o Manage and monitor the shopper marketing budget to improve ROI and ensure accurate financial control.
o Book and manage in-store activations.
o Analyse campaign performance data to identify trends, measure effectiveness, and inform future strategies.
o Generate comprehensive reports on campaign performance, shopper behaviour, and ROI.
o Collaborate with creative teams to develop and execute compelling in-store creative assets.
2. Product Development
o Identify opportunities for process improvement and innovation in in-store retail media execution.
o Increase the efficiency and effectiveness of in-store retail spend across clients, building out scalable processes and frameworks.
o Develop and maintain a "playbook" by retailer to optimise spend, drive efficiency, and maximise effectiveness.
3. Stakeholder Management
o Manage relationships with retail media agencies and customer media houses.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
What We Do
OMG UK delivers transformational experiences for consumers, clients and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, MG OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences.
We are enormously proud of our Agency and Network of the Year accolades, including most recently, PHD named Adweek’s Global Media Agency of the Year, MG OMD named Thinkbox TV Planning Agency of the Year, and OMG Unite named Media Agency of the Year at the Leadership and Diversity Awards.
We are committed to providing a truly inclusive environment where everyone is able to bring their true selves to work, diverse voices and minority communities are valued, heard and well represented, and where everyone is able to thrive in a culture of equality, inclusion and fairness.
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