E-commerce Lead, Vietnam

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
How you will contribute
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:

• Delivering results
• Marketing preferably in the fast-moving consumer goods sector
• Our brands and business with a clear understanding of our consumers
• Delivering results autonomously and influencing stakeholders
• Analytical skills and a creative mindset-a balance of commercial and strategic acumen
• Presenting a story in an inspiring and convincing manner
• Project management from design to completion with an action orientation

Summary
The role is critical in driving the E-commerce agenda in the Vietnam market. The role is responsible for driving the total E-commerce P&L whilst also having strong working links with the Southeast Asia E-commerce team.
Main responsibilities:
Lead the creation of the E-commerce strategy that delivers the long-term ambition outlined in a Picture of Success for each flywheel component with defined KPIs and initiatives to achieve the annual contract (AC) target.
To do this the applicant will need to:

• Create an E-commerce strategy that enables MDLZ to unlock growth and build E-commerce capability over the Strategic Planning horizon (3-4 years).
• Collaborate cross-functionally and deliver E-commerce campaign that is relevant to Vietnam market based on local trend and insights.
• Translate this strategy into a commercial plan that delivers the AC commitments for VN by:
  
  • Outlining and deploying actions against the E-commerce Fly Wheel
  • Creating Route To Market sufficiency
  • Building strong partnerships with local & regional E-tailers and distributors
  • Sustainable online P&L outlook.

Responsibility Pillars:
E-Commerce Strategy:

• Create/translate an E-commerce strategy that enables MDLZ to unlock growth and build e-commerce capability over the Strategic Planning horizon (3-4 years).
• Strategy covers e2e commerce management across key building blocks for B2C (pure players, last milers, omni-channel, social commerce) and eB2B initiatives.
• Drive local alignment with key stakeholders and deliver E-commerce strategy that is relevant to Vietnam market based on local trend and insights.
• Liaise and build strategic fit to Southeast Asia E-Commerce priorities.

Customer Facing:

• Create strategic alliances with key E-commerce customers to develop internal understanding and data collection.
• Create, propose, and agree on annual JBP with key customers that are tracked monthly.
• Lock in annual growth plans and initiatives with key customers.

E-commerce Fundamental:

• Lead strategic approach, investment plan and tracking of key flywheel KPIs:
  
  • Assortment - Review assortment, range, pricing for all brands. Track performance and course correct through collaboration with sales & marketing.
  • Availability - Create strong portfolio and listing and track against on platform listings, closing gaps where found.
  • Content - Ensure all product content is best in class with key search terms, images identified and implemented.
  • Search - implement organic and paid search campaigns, track ROI and performance.
  • Activation - Create, execute, and track annual activation calendars with key retailers through collaboration and building with Marketing and Category Planning teams.

Annual Planning, Targets, and P&L Management:

• Set the ecommerce targets in year on NR, GSD, A&C and GM.
• Create robust bottom-up forecasts to deliver strong growth across E-Com platforms.
• Effectively manage trade spending for all E-Com channels
• Create revenue building block forecasts for key customers and initiatives.
• Track monthly performance and course correction vs plan.
• Fully manage end to end budget planning and execution on annual and monthly basis.

Ecommerce Leadership & Stakeholder Management:

• Be the ecommerce champion and build ecommerce presence across the organization.

• Lead ecommerce talents, execute future ready ecommerce organization for growth ambitions for VN market.
• Work closely with cross-function stakeholders to deliver the ecommerce agenda.

Job requirements:

• Bachelor's degree in BA or relevant majors.
• Minimum 5 years of experience in E-commerce or Digital Sales or Marketing, prefer experience in FMCG companies.
• Good financial understanding.
• Strong stakeholder management skills.
• Good critical thinking and problem solving skills
• Good communication in both English and Vietnamese.

Number of Openings Available
1
No Relocation support available
Business Unit Summary
Headquartered in Singapore, Mondelēz International's Asia, Middle East and Africa (AMEA) region is comprised of six business units, has more than 21,000 employees and operates in more than 27 countries including Australia, China, Indonesia, Ghana, India, Japan, Malaysia, New Zealand, Nigeria, Philippines, Saudi Arabia, South Africa, Thailand, United Arab Emirates and Vietnam. Seventy-six nationalities work across a network of more than 35 manufacturing plants, three global research and development technical centers and in offices stretching from Auckland, New Zealand to Casablanca, Morocco. Mondelēz International in the AMEA region is the proud maker of global and local iconic brands such as Oreo and belVita biscuits, Kinh Do mooncakes, Cadbury, Cadbury Dairy Milk and Milka chocolate, Halls candy, Stride gum, Tang powdered beverage and Philadelphia cheese. We are also proud to be named a Top Employer in many of our markets.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing