The Snow Peak Person is both an outdoor enthusiast and a passionate creative. They believe in their talents and capabilities, are thoughtful in their approach and have a deep appreciation for their work and the world around them. Snow Peak People don’t shy away from growth or new challenges; they’re team players who prioritize connection and communication – and they’re serious about play.
This position might be a good fit for you if you...
- Share a passion for the outdoors and the beneficial role it plays in people’s lives
- Express curiosity and creativity by taking initiative and be resourceful
- Understand your effect on business targets
- Make a memorable impact by being approachable, respectful, responsible, and joyful
- Value all people for their skills, experience, and unique perspectives
This role is responsible for conceptualizing, driving execution, and producing direct-to-consumer experiences across various digital channels. As a key member of the Ecommerce and Digital Marketing team, you’ll design and deliver consumer-facing marketing assets that fuel digital campaigns (including web, email, and social advertising). You'll collaborate closely with the brand team to assist in content production, seasonal strategies, and provide performance insights to inform future productions. Staying current on digital marketing trends and best practice, especially for advertising and email is essential to ensure our creative outputs drive growth and innovation.
Classification
- FLSA: Exempt
- Status: Full Time, Benefit Eligible
- Compensation Type: Salary ($70-85k based on experience)
- Reports To: Digital Ecommerce Sr. Manager
- Schedule: Regular Office Hours
- Location: Portland, OR, Hybrid (2 days onsite)
Essential Duties
- Design and prepare graphic assets for digital channels, focusing on website, email, and social media advertising.
- Develop creative content that builds brand equity and drives results across digital platforms.
- Collaborate with the brand team to produce on-strategy, on-brand assets.
- Work cross-functionally to support product launches and brand campaigns.
- Manage and coordinate with external advertising agency.
- Utilize Asana for project management, including creating briefs, tracking feedback, and managing design deliverables.
- Support asset tagging efforts in content libraries and media file management systems.
- Assist product launch efforts, ensuring optimized product page imagery.
- Develop email templates in Klaviyo optimized for both desktop and mobile.
Requirements
Education/Certifications
- Bachelor's Degree in Graphic Design or relevant experience.
- 4+ years of experience designing digital media for consumer brands (e-commerce, online ads, email campaigns, social media).
- Strong portfolio demonstrating creative solutions to marketing challenges.
- Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
- Familiarity with emerging social media platforms (Meta, Instagram, Pinterest, Google Display etc) and advertising best practices.
- Experience developing email templates in Klaviyo or similar email marketing platforms (HTML and CSS).
- Experience with video and motion graphics is a plus.
Skills
- Proven ability to apply brand standards and digital guidelines to creative assets.
- Strong understanding of mobile-first design principles and staying current with digital trends.
- Solid knowledge of UX/UI and consumer-centric design.
- Capable of translating a brand's big idea across multiple digital platforms.
- Skilled at influencing production briefs and participating in content capture to ensure channel-specific needs are met.
- Ability to analyze performance data and strategically adapt content to drive improved results in collaboration with internal teams and external agencies.
Abilities
- Organization: Excellent organizational, time management, and attention to detail skills; highly motivated to meet or exceed deadlines
- Strategic: Capable of envisioning the overall plan while remaining focused on details to ensure successful project completion.
- Creative: Enjoys exploring new ideas and trends, while also working to improve established strategies that have been successful
- Great Communicator: Possesses excellent English communication skills, including verbal, written, and presentation abilities
- Data-Driven: Capable of identifying important metrics, understanding data, and analyzing marketing strategy outcomes.
Physical Effort
- Prolonged periods sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
All of our employees enjoy paid time off for qualifying sick leave and are also eligible for wilderness first aid certification, annual company retreat and/or camping trip, public transportation assistance, bike commuting allowance, Employee Assistance Program (EAP), Snow Peak gear package, access to third-party outdoor gear discounts, and generous discounts on Snow Peak gear and apparel.
In addition, our regular full-time employees are eligible for medical coverage with vision and alternative care, comprehensive dental, employer match to retirement contributions, short and long-term disability insurance, life and AD&D insurance, paid vacation and holidays, and paid family and medical leave.
All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status, such as race, religion, color, national origin, sex, gender identity, sexual orientation, marital status or age. With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. Snow Peak USA is committed to leveling the playing field, and we encourage women, people of color, and those in the LGBTQ+ communities to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch – we’d love to connect and see if you could be good for the role.
Top Skills
What We Do
Since 1958 Snow Peak has been making outdoor equipment for the outdoor enthusiast. We specialize in luxury family camping products and lightweight backpacking equipment.
Snow Peak promotes a lifestyle in which we use products that are very well thought out and designed so that users enjoy nature through our products and can depend on our product today, tomorrow, and beyond.
Every year we hold a number of camping events called, Snow Peak Way, in a number of cities in Japan. These extremely popular event have contributing to creating a culture of Snow Peak users in the Japanese market.
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