Director/Sr. Director, Public Relations

Posted 23 Days Ago
Be an Early Applicant
New York, NY
170K-185K Annually
Senior level
Fashion • Retail
The Role
The Sr. Director of Public Relations will oversee PR product editorial for collections, support media outreach for corporate initiatives, write press releases, assist in brand strategy, manage editorial relationships, and coordinate seasonal press initiatives.
Summary Generated by Built In

About rag & bone

From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream. 

We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future. 


Job Summary:

The Sr. Manager, Public Relations role supports the business in press relations working closely with the creative, digital,
and product teams. 

The Responsibilities:

● Oversee PR product editorial for rag & bone men’s and women’s collections with national and regional media
outlets
● Support print and online media outreach on key corporate and fashion-related initiatives to secure features and
news items
● Writing all press releases for external brand announcements and internal corporate communications
● Assist in development and execution of seasonal brand plans and high-level media strategies
● Work closely with Europe and International teams on any editorial requests and special projects
● Maintain strong print and online editorial relationships with key editors, stylists, and influencers
● Oversee sample tracking system for editorial, advertising, and wholesale sample requests
● Develop strong internal relationships - liaise with Design, Sales, Merchandising, and Buying for comprehensive
understanding of product and seasonal inspirations/intent
● Manage seasonal lookbook planning, distribution, and editorial strategy
● Manage editor appointments for seasonal presentations and special events
● Oversee seasonal press showroom and manage merchandise accordingly in partnership with Sales and Visual
Merchandising teams
● Manage internal distribution of all fashion media placements
● Manage seasonal press days, including scheduling, creation of materials, booking and hosting editor
appointments
● Management of press agencies in domestic and international markets where applicabl
● Attend key internal meetings and update managers and team accordingly
● Manage project-specific budgets


Qualifications:
● In-depth and demonstrable understanding of the global fashion industry
● Strong network and contacts in the fashion industry
● Excellent presentation skills
● Appetite for new brand development opportunities
● Excellent decision-making skills
● Strong writing and communications skills
● Extremely well-organized and efficient with numbers
● Proactive, can-do attitude


Rules we live by | Rules you live by

  • Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity.
  • Have No Fear - Innovate, solve problems
  • Own Every Decision - Work together, get results
  • Quality Matters – Not only with product but we see it in our people
  • Make Shit Happen - Be disciplined, be competitive

Benefits

  • Paid Time Off
  • Clothing Allowance
  • Generous Employee Discount
  • Paid Parental Leave
  • Membership to Calm and access to other wellness benefits
  • Medical, dental, vision and ancillary benefits
  • 401k



Annual Salary Pay Range

$170,000$185,000 USD

The Company
HQ: New York, NY
575 Employees
On-site Workplace
Year Founded: 2002

What We Do

Interested in joining one of the most dynamic fashion brands in the world?

To view and apply to all headquarter and retail jobs at rag & bone, please visit our website and careers page: http://www.rag-bone.com/careers

From its origins in New York in 2002, rag & bone instantaneously distinguished itself by combining British heritage with directional, modern design. Today, the brand has become synonymous with innately wearable clothing that innovatively melds classic tailoring with an edgy yet understated New York aesthetic.

Inspired by a desire to create beautifully constructed clothes, rag & bone prides itself in the time-honored techniques of supremely skilled, local manufacturers at some of the oldest factories in the country. The importance of quality, expert craftsmanship and attention to detail resonated deeply, informing the brand’s core philosophy.

With a downtown sensibility, signature clean silhouettes and an inherent integrity, rag & bone continuously redefines urban style.

In 2007, rag & bone won the Swarovski Award for emerging talent in Menswear and in 2010, the brand was bestowed the industry’s most prestigious honor when named Menswear Designer of the Year by the Council of Fashion Designers of America (CFDA).

rag & bone offers a full range of men’s and women’s ready to wear, /JEAN, Standard Issue, footwear and accessories collections.

rag & bone operates 35 stores worldwide, ten of which are in New York City. Stores are also located in Washington, D.C.; Boston, Massachusetts; Dallas, Texas; Los Angeles, California; Greenwich, Connecticut; Aspen, Colorado; and Bal Harbour, Florida. International stores are located in London, UK; Tokyo, Japan; Bangkok, Thailand; Taipei, Taiwan and Hong Kong. rag & bone is also available in boutiques and department stores in over 53 countries worldwide.

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