Director, US Marketing

About INOVIO

INOVIO is a biotechnology company focused on developing and commercializing DNA medicines to help treat and protect people from infectious diseases, cancer, and diseases associated with HPV. Our DNA medicines in development are delivered using our proprietary smart device to produce immune responses against targeted pathogens and cancers. For more information, visit www.inovio.com.

Job summary

The Director, US Marketing has responsibility for participating in the development, advancement and execution of the brand strategy and plan for an asset for a rare orphan respiratory disease in the US that is poised for a BLA submission mid-2025 with an accelerated approval designation. The role is focused on achieving the launch and ultimately annual brand goals and operating plan. In collaboration with Sales, Healthcare Systems/Market Access, Business Operations and Medical Affairs, this person ensures that HCP functional area strategies are aligned with the overall brand strategy and launch objectives. The Director is responsible for executing the preparatory launch activities for the asset and ensuring timely and effective implementation of action plans and liaises with cross-functional stakeholders to ensure that business insights and customer needs are efficiently translated into effective initiatives. This individual must be able to work independently with minimum guidance from the Senior Director while being able to influence cross-functional partners and senior management.

Essential job functions and duties

• Contributes to the foundational brand launch strategy, plans and marketing activities for the asset. Recommends and drives the alignment of resources and initiatives to achieve current and long-term product objectives. Applies innovative and competitive strategies to the development of marketing plans. Accountable for the development of customer segment specific value propositions and the appropriate marketing strategies that will drive effective messaging to deliver these value propositions. Accountable for proactive management of marketing activities to assure compliance with internal Company and external requirements.
• Contributes to the launch execution and eventually the annual marketing strategic plan for the asset and manages the complex variables that impact the successful execution of the plan.
• Develops and presents to leadership for the successful implementation and measurement of these plans. Prioritizes and manages work to ensure resources are focused on key initiatives. Actively partners with key stakeholders in medical affairs, sales, healthcare systems and business operations to align organizational plans to the brand plan.
• Develop key message platforms for the brands and ensure they are effectively communicated to customers.
• Develop and execute an efficient and effective multi-channel promotional program for the asset including digital, website, mobile, email/CRM, etc.
• Manage all aspects of launch meeting, developing in collaboration with cross functional partners.
• Manage all aspects of the speakers’ bureau, developing in collaboration with cross functional partners.
• Manage all aspects of HCP convention execution and enhance relationships with Key Opinion Leaders.
• Provide direction to agency and vendor partners to ensure quality and timely completion of deliverable or services, within budget.
• Build effective working relationships with key internal and external customers, including cross functional partners and thought leaders.
• Lead the build of the internal legal, regulatory, and medical review process to facilitate approval of new materials to enable responsible and compliant consumer communications.
• Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs.
• Monitors and reports on Competitive Intelligence in the RRP space.

Minimum requirements

• Bachelor’s degree required; MBA or other advanced degree preferred.
• Minimum of 8 years experience in healthcare, with 4-6 years' commercial marketing experience in the pharmaceutical/ biotech industry.
• Experience in a range of Sales, Marketing, Business Analytics, Market Research, Managed Care, Business Development functions is a plus.
• Rare/Orphan or Specialty Disease experience strongly preferred.
• Hybrid role, minimum of two full days in office (Tuesday and Thursday).

INOVIO offers a variety of competitive compensation & benefits to regular full time INOVIO employees including:

• 401(K) retirement plan with Corporate Matching
• Annual Incentives 
• Medical, Dental, and Vision
• Generous Paid-time off program and company holidays
• Hybrid work environment (Depending on the nature of your employment with INOVIO)
• Physical, Mental, & Financial Wellness Program
• Company-paid Life Insurance plans
• Long & Short-Term Disability
• Flexible Spending accounts for medical and dependent care expenses
• Employee Discount Perks and so much more…

The annualized base salary range for this role is $195,000 to $230,000 and is bonus eligible. Individual pay decisions ultimately depend on various factors including, but not limited to, relevant experience, knowledge, skills, education, geography, internal equity and alignment with external market data.

Disclaimer

INOVIO Pharmaceuticals, Inc. is committed to a policy of equal employment opportunity. In keeping with our policy, INOVIO will recruit, hire, train and promote into all job titles the most qualified individuals, without regard to race, color, creed, gender, gender identity and expression, religion, marital status, registered domestic partner status, age, national origin or ancestry, military or veteran status, physical or mental disability, medical condition including genetic characteristics, sexual orientation, or any other consideration made unlawful by federal, state, or local laws.

A current US work authorization is required. The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. INOVIO offers an attractive benefits package and is an equal opportunity employer. 

Important notice to employment businesses/agencies

INOVIO does not accept referrals from employment agencies unless written authorization from the INOVIO Human Resources department has been provided. In the absence of written authorization, any actions undertaken by employment agencies shall be deemed to have been performed without our consent and therefore INOVIO will not be liable for any fees arising from employment agency referrals in respect to current or future position vacancies at INOVIO.