Sr. Director, Strategy (Influencer Marketing)

Posted Yesterday
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Hiring Remotely in United States
Remote
Senior level
AdTech
The Role
The Director of Strategy at Viral Nation leads the development and execution of marketing strategies, oversees proposal processes, and provides strategic advice to clients. They manage a team, optimize resources, and ensure effective cross-department collaboration, driving business growth through compelling pitches and innovative solutions.
Summary Generated by Built In

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

This role serves as a senior leader within the agency, responsible for driving strategic excellence, fostering collaboration, and delivering exceptional client outcomes. As the director of a key department, this individual oversees the development and execution of integrated marketing strategies, aligning multi-channel initiatives with client objectives to achieve measurable results. They act as a strategic advisor to both clients and internal stakeholders, translating complex challenges into actionable solutions. By optimizing resources, streamlining cross-functional collaboration, and implementing innovative processes, they ensure the agency operates efficiently and effectively. Additionally, they play a pivotal role in business growth, identifying opportunities, crafting compelling pitches, and positioning the agency as a leader in the competitive landscape.

Responsibilities:

  • Lead and direct proposal development processes, ensuring seamless project management and delivering exceptional client outcomes
  • Design and implement training programs to equip team members with cutting-edge skills and adapt to evolving industry trends
  • Develop strategic resource planning frameworks to optimize team capacity, balance workloads, and maintain high-quality deliverables
  • Collaborate with leadership to define and execute the department's vision, aligning team goals with organizational objectives
  • Architect integrated marketing strategies that leverage multi-channel approaches to achieve measurable client success and business growth
  • Provide strategic advisory to clients and internal stakeholders, translating complex challenges into actionable, innovative solutions
  • Partner cross-functionally with internal teams to ensure consistent alignment with client objectives and brand strategies
  • Lead the development of frameworks and processes to streamline strategic collaboration across departments and enhance efficiency
  • Identify and capitalize on business opportunities through a deep understanding of market trends, client needs, and competitive landscapes
  • Drive the creation of compelling pitch materials that articulate strategic visions and showcase the value of proposed campaigns.

Qualifications and Skills:

  • 10+ years of experience at an agency working within the social, creative, business development, and/or strategy spaces
  • 4+ years of experience managing a team of 2 or more direct reports
  • Extensive experience in all areas of marketing, specifically social, content, and influencer marketing
  • A proven track record of developing successful social-first strategies and campaigns for a wide range of clients and handling large budget opportunities for Fortune 500 companies
  • Entrepreneurial spirit and a passion for innovation
  • A visionary mindset with the ability to turn thought-starters into fully integrated strategies, pitch decks and campaigns
  • Strong project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment
  • Excellent communication, presentation, and interpersonal skills
  • Ability to lead cross-functional teams and work collaboratively in a fast-paced environment
  • Bachelor's degree in marketing, communications, or a related field
  • Experience working directly with brands and at agencies

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

The Company
Mississauga, Ontario
386 Employees
On-site Workplace
Year Founded: 2014

What We Do

Viral Nation is a global digital and social agency group driving growth and connection through performance and innovation.

Our mission is to close the distance between brands and consumers and create tighter bonds.

Using real time data, first-hand insight, and collaborating with people who know their audiences intimately, we help brands find smarter ways in to deliver better value to their communities.

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