The Role
The Director of Social will lead content strategies for energetic brands, collaborate with teams to develop campaigns, manage client relationships, and provide training and insights into social media trends. The role emphasizes team management, creative problem-solving, and leveraging analytics within the advertising and content landscape.
Summary Generated by Built In
We're looking for a leader with an insatiable curiosity who is eager to learn and take on new challenges. If you’re obsessed with social media, content creation, and like digging into online conversations to uncover insights, then we want to talk to you.This Social Director will act as a strategic lead for content on energetic brands under FUEL.
PRIMARY RESPONSIBILITIES
- Embody and support the vision and strategic direction of BarkleyOKRP and the FUEL team
- Key member of FUEL and Creative leadership team, making recommendations on philosophy, structure, team goals and tools, and working to future proof our department
- Develop strong, trusted relationships with clients, media partners, vendors, channel reps and internal teams
- Collaborate with Strategy and Comms team to develop content plans that support client objectives
- Create insight-driven content strategies that deliver results on large scale campaigns
- Identify opportunities for content partnerships and multi-platform media partnerships, when appropriate
- Lead training and development to ensure partners have the necessary tools to be effective in their roles
- Assist with defining scope and managing team’s hours and output to ensure projects are profitable and operating within scope
- Provide creative solutions to optimize and manage content development projects
- Develop measurement frameworks and measure performance to inform recommendations for optimization
OTHER ESSENTIAL DUTIES
- Participate in new business pitches
- Manage team dynamics and conflict resolution
- Assist with recruiting, interviewing and hiring talent that elevates our team and clients
- Empower innovative ideas by bringing appropriate new media technologies and capabilities to the ideation conversation
- Regularly meet with media and industry reps to develop and maintain expertise on the technologies and capabilities available in the market that our teams can leverage
- Provide thought leadership perspectives on trends and ahead-of-the-curve approaches to building, scaling and leveraging content and digital thinking
- Oversee the development of compelling client presentations and reports
- Facilitate training workshops for clients and internal teams in a way that participants can understand and get excited about
QUALIFICATIONS
- Industry leader with 8+ years of advertising and/or content experience
- 2+ years of management experience
- Demonstrated success with client relationships and team management
- Proven experience integrating with research/strategy, creative and analytics teams
- Outstanding communication skills, both written and oral
- Sophisticated levels of time management and strict eye for detail
- Fortitude to stay calm under pressure
- Creative problem solver with strong critical thinking skills to manage the unknown
- Genuine interest in emerging technology, pop culture, internet trends and staying on top of social platform updates, ad formats and paid media trends
- Deep knowledge of all social media platforms (Instagram, TikTok, X, Pinterest, YouTube, etc) and best practices
- Proficient in social listening tools (Sprout, Sprinklr)
- Experience working with paid media and/or paid media teams
- Advanced reporting skills and extensive analytical capabilities
- Bachelors Degree in strategic communication, advertising, marketing, digital media or related field
BarkleyOKRP’s Commitment to Diversity & Inclusion
- We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
- BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.
Top Skills
Analytics
Client Relations
Communication
Content Creation
Media Partnerships
Paid Media
Project Management
Report Generation
Social Listening Tools
Social Media
Time Management
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The Company
What We Do
Barkley is an independent creative idea company.
Potent modern brands are whole brands — they need creative ideas across a wide spectrum, from business to marketing — all built around a core, long idea we call a Red Thread. This spectrum is our playground.
We are committed to knowing modern consumers better than anyone, and we're out to prove creativity can solve any problem.
We're known for our ❤️ and hustle, and we’re always looking for whole brand thinkers.
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