Director of Sales & Education

Posted 4 Days Ago
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Hiring Remotely in United States
Remote
140K Annually
Senior level
Beauty • Retail
The Role
The role involves managing retail and DTC sales, growing key partnerships, acquiring new customers, and educating existing clients through effective marketing strategies. Key responsibilities include leading sales channels, analyzing sales performance, fostering relationships with key accounts, and collaborating with marketing teams to create impactful campaigns.
Summary Generated by Built In

Description

Welcome to ™, where Nature is Medicine™. We harness the intelligence of nature by creating clean, effective herbal remedies that target the root cause of health imbalances like helping to ease stress, support the gut, strengthen immunity, boost energy, and sharpen mental focus. Our herbal formulas feature traditional herbs from several medicinal modalities including Ayurveda, traditional Chinese medicine (TCM), Japanese Kampo, and Western herbalism. We believe in getting to the root cause of health issues and herbs can be a great place to start your journey and promote wellness for the long-term. 

We were founded in early 2019 by Shizu Okusa, a serial entrepreneur in the wellness industry and named E&Y’s and most recently awarded the prestigious award.  After leaving an intense finance career, she became inspired to live a more balanced lifestyle and revisit her Japanese roots and passion for herbal medicine. Shizu set out to help others regain their holistic health using traditions she grew up with and ones she learned along the way.

Why work with us?

  1. You will get the chance to be an early team member at a fast-growth health & wellness startup disrupting the intersection of food and medicine – preventative healthcare rooted in herbal medicine
  2. We are growing fast (100x growth in two years, over $16M in capital raised, and quadrupled the size of the team)
  3. We’re a tight-knit, passionate team, where you'll learn a ton and have ownership over your responsibilities.
  4. Work with a seasoned second-time founder and executive team

The Role:

The primary function of the role is to manage Apothékary’s retail and exc-DTC sales by growing key partners, identifying new business opportunities, acquiring new customers and partnering with + educating existing customers via marketing and sales strategy. Being energetic, well-spoken and eager to close sales and increase revenue is an essential part of this position.

Responsibilities:

  • Lead sales / wholesale channel to generate significant revenue while maintaining company and channel profitability
  • Manage Key Partners inclusive of Whole Foods, Sprouts, Amazon, and Ulta Beauty 
  • Manage profit and loss statements for retail and ecommerce, channels: natural, grocery, mass
  • Track weekly, monthly, and quarterly performance and sales metrics
  • Secure new key accounts and expand into new channels: practitioner, independent, hospitality
  • Prospect and build a pipeline of potential accounts and leads inclusive of retail and ecommerce partners
  • Manage calls and emails to current and potential clients.
  • Partner closely with current accounts on a store by store level to grow velocity on shelf
  • Train store staff in person or via zoom, demo product and visit stores with Apothékary on shelf
  • Create sales campaigns and track performance + success rates
  • Analyze sales messaging to improve client conversion and increase revenue
  • Analyze and upsell existing accounts based on customer buying history; suggest related and new products; explain technical features based on customer-identified needs
  • Analyze and summarize competitor information and trends to identify new sales opportunities
  • Promote the Company’s Mission and Values, including an accountable, innovative and results-oriented culture that promotes customer service, openness, teamwork, mutual trust and respect
  • Develop a professionals affiliate network across nutritionists, dietitians, acupuncturists, and herbalists to build a best-in-class sales and marketing team, while supporting affiliates with monthly education and product briefs    
  • Collaborate with the marketing team to design compelling campaigns that resonate with target businesses.
  • Prospect new business and identify competitive advantages within the clean beauty and wellness categories 
  • Work with Creative team to conceptualize a retailer display that provides point of sale (POS) education that supports high conversion at retailers 
  • Travel as needed to meet with clients, attend and host at industry events, and nurture relationships.
Requirements
  • Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
  • 5+ years of progressively responsible sales experience in the consumer goods or supplement industry.
  • Proven track record of driving sales growth, especially within natural and specialty retail chains 
  • Strong leadership skills with a history of managing and developing high-performing sales teams.
  • Excellent communication, negotiation, and presentation abilities.
  • Strategic thinker with the ability to translate insights into actionable plans.
  • Entrepreneurial spirit and a passion for contributing to a fast-paced, innovative environment.
  • Willingness to adapt, learn, and thrive in a rapidly changing industry.
  • Availability for travel as required.
Benefits
  • Starting salary: $140K + commission
  • Comprehensive health, dental, and vision plans.
  • Monthly paid Mental Health Days in addition to PTO.
  • Opportunity to earn equity options.
  • Monthly Apothékary product stipend.

Top Skills

Business Development
Marketing Strategy
Sales Management
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The Company
HQ: Lorton, Virginia
45 Employees
On-site Workplace
Year Founded: 2020

What We Do

Apothékary started with our founder, Shizu Okusa, and her family’s traditional Japanese approach to healing — using nature as medicine instead of over-the-counter fixes. In many Eastern cultures, traditional medicine in the form of plants and herb has been used for centuries to address the root cause of common ailments.

That’s exactly what we strive to do here at Apothékary - we’re here to not just treat the symptom, but get to the root cause of your wellness woes.

The demands of our modern life disconnect us from our inherent state of being. At times, we can forget what it feels like to live in harmony with the natural world. Ancient healing traditions take cues from nature to holistically support our mind, body, and spirit. With daily practice, we’re reminded of what harmony feels like and we wonder how we ever lived without it.

Apothékary is on a mission to give ancient, plant-based healing traditions new life—so that you can live a more balanced one. All of our Signature Formulas are thoughtfully formulated by our in-house Clinical Herbalists, pulling from traditional medicine modalities like Japanese Kampo, Traditional Chinese Medicine, Ayurveda, and American herbalism. The result is simple yet effective herbal remedies with tradition and modern science in mind.

Each formula contains herbs from local and global farmers with ingredients that are non-GMO, gluten-free, and contain no added sugar, fillers, or additives. In essence, they’re nature’s best remedies—plain and simple. And the best part is, they actually work to address the root cause instead of masking the symptoms.

Come with us and reembark on your journey back to balance with Apothékary.

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