Director, Sales Activation & Strategy

Please send all resumes for consideration to [email protected]
Barstool Sports, Inc. has an opening for a Director, Sales Activation & Strategy in New York, NY

The position duties are as follows:  Play an integral role in the success of the company’s digital ad sales business. Responsible for analyzing, planning and executing the Ad Sales Strategy. Day-to-day job duties include:

• Act as a critical business partner to the SVP, Sales & Senior Director, Marketing  and cross-functional teams supporting revenue growth;
• Examine macroeconomic trends, understand industry trends, and utilize tools to conduct competitive peer analyses to identify risks/opportunities for the ad sales business;
• Prepare and execute robust, detailed and personalized sales enablement strategy to drive increased sales productivity and optimize resource allocation with overall go-to-market priorities;
• Work cross-functionally with marketing, partner, sales ops, and go-to-market teams to ensure Sales are armed with materials effective for field use;
• Analyze supply and demand insights across all digital advertising sales platforms to increase sell-through-rate and monetization of inventory;
• Build a strategic plan for segmentation and territory planning;
• Define and track KPIs to quantify the impact of enablement;
• Manage and prepare digital ad sales revenue and metrics reporting for business leaders;
• Drive annual and quarterly planning sessions with Revenue Strategy, Sales Leadership Teams, and Sales Leaders;
• Develop executive reporting on key metrics, provide actionable insights, and structure concise presentations; and 
• Conduct sophisticated analysis and translate results into easily digestible messages, communications, and presentations.

Role permits telecommuting. Position reports to employer’s HQ in New York, NY. Telecommuting permitted 3 days per week so must reside within normal commuting distance of HQ to facilitate office visits 2 days per week.

The position requires a Bachelor’s degree in Business Administration, Marketing, Economics, Finance, Advertising & Sales, or a related field or foreign equivalent, followed by three (3) years of progressively responsible experience in a strategy or consulting role in the digital media business industry. Experience must include:

• 3 years of experience with quantitative analytical skills to provide recommendations to maximize ad sale revenue. Must have experience using Microsoft Excel to analyze supply and demand of inventory and identify areas of opportunity to optimize ad sales revenue;
• 2 years experience displaying technical aptitude with systems including, but not limited to, SalesForce, CRM, Seismic, and Order Management Systems. Must have experience using prospecting tools and platforms to identify competitors and conduct spend analysis;
• 3 years of experience with drawing insights from internal and external data sources, such as understanding behavior and trends. Must be able to take raw data and craft recommendations to the client based on reports;
• 3 years of relevant partner economics and marketplace strategy experience through experience within the sports media ad sales space;
• 3 years of experience identifying macroeconomic trends from industry publications and feedback from established marketplace network to limit risk to ad sales revenue;
• 3 years of experience with building high-quality, complex spreadsheets, agile financial models, and presentations, using Excel or Google Sheets;
• 2 years of experience with systems for implementing operational objectives (e.g. sales CRM, Salesforce, or similar visualization tools);
• 3 years experience in a cross-functional role driving annual planning including developing workflows across Sales and Sales support groups to ensure efficiency in go-to market process, Sales incentive planning, developing Sales targets and KPIs;
• 3 years of experience crafting Executive level presentations and presenting materials to C-Suite and Board of Directors;
• 3 years of experience working with cross-functionally and influencing teams to spearhead change within a complex business environment.

Compensation Range: $182,811 - $190,000/year.

CVs to [email protected]. Ref. AB1. 

#LI-DNI