Director, Product Marketing

Our mission is to improve the performance of athletes and teams, which we do by engineering the premier technology platform for sport. We've been at the forefront of sports technology and science since 2006 - we don't just work in the sporting industry, we are actively changing its future.  Our solutions are designed to help athletes and coaches “play smart” in a world where 1% can literally mean the difference between winning and losing.

We work with over 3,000 teams around the world, empowering coaches, managers and trainers in premier teams in the NFL, NBA, NHL, MLS, EPL, AFL, NRL, NCAA and more. We provide the information they need to optimize athletes’ health, game-day readiness, and performance, as well as in-game tactics.  Our solutions include wearable technology, video analytics, and athlete monitoring solutions, and we are passionate about helping sports organizations at all levels to better scout, recruit, teach, and win.

WE WANT PEOPLE WHO ARE PASSIONATE ABOUT PRODUCT MARKETING. 

As the Director of Product Marketing, you will be responsible for leading and scaling the product marketing function for Catapult, a high-growth SaaS B2B company in the sports industry. In this role, you will drive the development and execution of go-to-market (GTM) strategies, positioning, messaging, and product launch initiatives. You will lead a team of product marketers, working closely with cross-functional teams to drive product adoption, market differentiation, and customer engagement. This role is crucial in communicating the value of our products to both internal teams and external audiences, ensuring alignment with business growth objectives.

This Director of Product Marketing role is ideal for a strategic, customer-centric leader who thrives in a dynamic environment and is passionate about driving product success in the SaaS and sports industries. If you’re excited about shaping the future of sports technology through innovative marketing, this role is for you!

WHAT YOU’LL DO 

Product Marketing Strategy & Leadership:

• Develop and execute the overarching product marketing strategy for Catapult, aligning with our growth goals in the sports tech space.
• Lead the go-to-market (GTM) strategy for all new product launches and features, ensuring cross-functional alignment with product management, sales, and marketing.
• Shape product positioning, value propositions, and messaging to ensure differentiation in the market and strong customer resonance.
• Own the product lifecycle from a marketing perspective, including market research, customer insights, and competitive analysis.
• Serve as the voice of the customer, gathering feedback and insights to inform product development and improvements.

Team Leadership & Development:

• Lead and mentor a team of product marketers, fostering a culture of creativity, innovation, and collaboration.
• Develop and implement frameworks for team development, helping team members expand their skills in areas like positioning, messaging, and competitive analysis.
• Ensure seamless coordination within the product marketing team and cross-functional collaboration with other departments, such as Sales, Product, and Customer Success.

Go-to-Market (GTM) Execution:

• Oversee the planning and execution of global product launches, ensuring alignment with key stakeholders across the organization.
• Drive market penetration and expansion strategies, delivering compelling campaigns that build awareness, drive adoption, and generate demand.
• Partner with the sales team to create effective sales enablement materials, including product presentations, battle cards, case studies, and customer testimonials.
• Lead competitive analysis efforts, identifying market opportunities and key differentiators for our products.

Customer-Centric Storytelling & Positioning:

• Develop compelling product narratives and positioning that resonates with target customers, including sports organizations, leagues, and professional teams.
• Create messaging frameworks for each product that clearly communicate product benefits, use cases, and the unique value it delivers to the market.
• Collaborate with the content and creative teams to develop product-related assets such as whitepapers, blogs, video scripts, and webinars.
• Own thought leadership initiatives, positioning Catapult as the leading innovator in the sports tech space.

Product Adoption & Market Penetration:

• Develop strategies to drive product adoption and maximize customer retention through targeted marketing campaigns.
• Analyze customer feedback, engagement data, and market trends to inform ongoing product enhancements and marketing initiatives.
• Collaborate closely with customer success and sales to identify and promote upsell and cross-sell opportunities.

Data-Driven Insights & Performance Tracking:

• Define and track key performance indicators (KPIs) for product marketing initiatives, such as product adoption, customer satisfaction, and pipeline influence.
• Leverage data analytics tools to assess campaign performance, market trends, and customer feedback, adjusting strategies as needed.
• Deliver regular reports to leadership on the impact of product marketing efforts, providing recommendations for ongoing improvement and optimization.

Cross-Functional Collaboration:

• Work closely with Product Management to ensure marketing and product teams are aligned on product roadmap and feature priorities.
• Collaborate with Sales to understand customer needs and create targeted sales enablement content that empowers them to effectively sell the product.
• Partner with Customer Success to gather customer feedback, improve onboarding, and create materials that help customers maximize product value.

WHAT YOU’LL NEED

• 8+ years of experience in product marketing, preferably within a SaaS or B2B technology environment, with at least 3 years in a leadership role.
• Proven experience in developing and executing go-to-market strategies, managing product launches, and driving product adoption.
• Strong understanding of the sports tech industry, including key trends, customer needs, and competitive landscape.
• Demonstrated ability to lead and grow a team, with strong leadership, mentoring, and organizational skills.
• Proven success in positioning and messaging SaaS products, with the ability to translate complex technical features into clear, customer-centric value propositions.
• Excellent collaboration skills with a track record of working effectively with cross-functional teams, including Product, Sales, Customer Success, and Marketing.
• Strong analytical skills with the ability to leverage data to drive strategic decisions and measure performance.
• Exceptional communication and storytelling skills, with the ability to present ideas and strategies clearly to stakeholders and customers.

WHY CATAPULT? 

• We have amazing people. We can promise you will work with some of the most ambitious and intelligent people in an exciting industry, and you will do some of the best work of your life.
• We encourage our people to have constructive, open and honest communication in order to make Catapult extraordinary; innovate and create smart solutions; establish a collaborative, yet challenging, environment to develop our performance and the performance of our customers.
• Our workforce spans more than 20 countries, you'll have the opportunity to work across multiple nationalities and cultures, and build your global awareness and capability 
• We value improvement and development. We are challenging ourselves to continuously grow and become a high-performance Catapult. That means we maintain a growth mindset in everything we do, and our people are always looking for ways to do things better.  There is unlimited opportunity to grow, do more, and do better.

Whether you’re interested in sports or not, you’ll have the satisfaction of knowing your work is supporting some of the most successful teams and athletes on the planet! 

Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes, but don't meet every single point in our job ad, please still get in touch! We would love to have a chat and see if you could be a great addition to our team. We are building the future of sports performance. Our priority is to find the brightest talent that can add to our team culture, those who actively contribute and who are excited about what they do.

All offers of employment are subject to Catapult's positive prehire check. To find out more, please contact the Talent Partner for this role