SGNL was founded in 2021 by product and engineering leaders from companies such as Google, Okta, and Microsoft to push the boundaries of what is possible in the enterprise authorization space. We help enterprise companies eliminate standing access and consistently protect critical systems and data.
SGNL’s platform helps companies achieve a Zero Standing Privilege (ZSP) security posture by continuously and contextually evaluating user access and authorizing access only when needed. This reduces the risk of data breaches and security incidents caused by compromised accounts or misuse.
SGNL is backed by leading investors like Costanoa Ventures, Fika Ventures, Moonshots Capital, and Resolute Ventures and industry giants like Cisco and Microsoft.
Candidates only, no recruiters please
About You
As the Director of Product Marketing, you will play a critical role in defining and executing our go-to-market strategy, with a particular focus on content creation, messaging, and sales enablement. You will position SGNL as the go-to solution for identity security by translating complex technical concepts into compelling narratives that resonate with our target audience. This role is ideal for a highly motivated marketer with experience in the identity security industry who thrives in a fast-paced, high-growth environment. Initially, you’ll manage contractors to support content and sales enablement efforts, with the expectation to hire and lead your own product marketing team as SGNL grows.
Qualifications
- Minimum of 8 years in product marketing, with at least 3 years focused specifically on identity security, cybersecurity, or related fields (e.g., IAM, PAM, IGA, zero-trust architectures)
- Minimum of 5 years experience developing, leading, and executing on go-to-market plans for new product launches or major feature releases, coordinating cross-functional teams to achieve targeted business outcomes
- Minimum of 3 years marketing to large enterprise organizations
- Demonstrated history of building and maintaining a comprehensive sales enablement program, including pitch decks, battlecards, and competitive analysis, resulting in measurable improvements in sales performance
- Proven experience leading content strategy as it replates to product, and creating high-quality assets (e.g., whitepapers, case studies, videos, blog posts) across multiple formats, with a measurable impact on demand generation and brand awareness
- Strong ability to understand technical details and translate them into clear, compelling messages for both technical and non-technical audiences, with examples of successful storytelling across various channels
- Direct experience in designing and executing market research studies, whether first party or by leveraging external resources
- Proven track record of managing multiple projects simultaneously, meeting deadlines, and working with stakeholders across Product, Sales, and Customer Success to ensure alignment
- Demonstrated success managing contractors, agencies, or junior team members, with the potential and readiness to hire and lead an in-house team as SGNL scales
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience; advanced degree or certifications in product marketing, B2B sales or product management are a plus
- This role is based remotely, but will be expected to travel up to 20% for all team meetups and offsites and industry conferences
Responsibilities
- Lead the development and evolution of SGNL’s core messaging, positioning, and narrative for target personas, ensuring consistent, compelling, and differentiated storytelling across all channels and touchpoints.
- Build and maintain a robust sales enablement program, including creating and updating pitch decks, battlecards, ROI calculators, and competitive analysis materials. Train and support the sales team in leveraging these tools effectively to improve close rates and shorten sales cycles.
- Develop and execute comprehensive go-to-market plans for new product launches, feature releases, and marketing campaigns, coordinating closely with Product, Sales, Customer Success, and external partners to achieve strategic objectives.
- Establish SGNL as a thought leader within the identity security industry by proactively identifying trends, producing insightful content, and ensuring SGNL’s voice is represented in industry conversations, webinars, and events.
- Act as the “voice of the customer” by continuously gathering insights from customers, sales teams, and market research to inform product messaging and refine value propositions that resonate with target personas.
- Partner with Product Management to deeply understand SGNL’s product capabilities and roadmaps, translating technical features into business value and competitive differentiators that address the pain points of our target audience.
- Own and drive content strategy as it relates to product and market positioning, producing a diverse set of high-quality content assets (e.g., whitepapers, eBooks, blog articles, solution briefs, customer case studies, and videos) that educate, engage, and convert target audiences while aligning with demand generation and sales goals.
- Collaborate closely with across marketing functions to align on positioning and deliverables, optimize campaign effectiveness, and support an integrated approach to driving lead generation and customer acquisition.
- Manage external contractors and agencies supporting content creation and enablement needs, ensuring high-quality output that aligns with SGNL’s brand voice and strategic objectives. Plan for building an in-house team over the next 18 months as SGNL continues to grow.
Additional Information
- Base salary range for this position: $175,000.00 - $250,000.00 per year*
- Eligible to participate in SGNL's Equity Incentive Plan
* Final offer will be at the company's sole discretion and determined by multiple factors, including years and depth of relevant experience and expertise, location, and other business considerations.
SGNL is excited to offer full-time employees the following, growing list of benefits:
- Health benefits (medical, dental, and vision)
- Paid Time Off
- Paid Sick Leave
- Latest Apple equipment (as of your joining date)
- Customizable home office package, including external monitor, desk, office supplies
- Amazon Kindle and books covered by SGNL
- Company board game socials
- Professional development programs (Both inside and outside of SGNL)
- Your choice of work environment (i.e. Work from Home, Work from an Office, Hybrid)
SGNL reserves the right to amend or modify for any reasons in accordance with applicable law.
Does this all sound exciting to you? Apply! Even if you don't meet 100% of the qualifications above, we encourage you to still apply because we know that the confidence gap and feeling like an imposter can stop truly amazing candidates and we want to speak with you. We’re excited to review your application and do not require a cover letter (unless you want to submit one).
Not located where the job is posted? Still apply! Our HQ is located in Palo Alto, CA but our people don’t have to be since we’re remote, hybrid, or in-person friendly. We offer a competitive salary, an employee equity plan, 3 weeks of PTO (with an additional week for each year of service), and health coverage.
SGNL is committed to a diverse and inclusive workforce. We want to celebrate what you bring to our team and know we can always get better. SGNL is an equal opportunity employer and does not discriminate on the basis of race, ethnicity, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. We are also committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email [email protected] or discuss with your recruiter if you require any reasonable accommodations throughout the recruiting process.
Videos About Our Product
Want to see what all the hype is about? Check out our video to see how SGNL provides continuous access management.
What We Do
SGNL was founded in 2021 by product and engineering leaders from companies such as Google, Okta, and Microsoft to push the boundaries of what is possible in the enterprise authorization space. We help enterprise companies to make sense of access to sensitive information and ensure the trust of their customers.
SGNL offers an integrated access service for organizations to have a single pane to manage authorization based on role, context, and justification, remediate authorization requests, and prevent anomalous user behavior through modeling expected user behavior across applications.
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