Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
Location: Boston, MA or San Francisco Bay Area
Are you passionate about shaping product narratives, driving go-to-market success, and making a direct impact on the future of field service technology? PTC is looking for a Director of Product Marketing to be a strategic partner in our ServiceMax product and go-to-market (GTM) strategy.
Why This Role Matters
At PTC we empower field service organizations with cutting-edge capabilities that drive operational efficiency and customer satisfaction. This is done with ServiceMax, our enterprise-grade SaaS field service solution that powers the operations of over 450 organizations. As Director of Product Marketing, you will play a critical role in how we plan, position, launch, and drive adoption of our products. You will own the strategic messaging, competitive differentiation, and go-to-market execution that fuel our growth.
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Work at the forefront of field service technology in a company that is shaping the future of service operations.
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Be a strategic leader with the ability to make a visible impact on our product growth and GTM success.
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Collaborate with a high-caliber, passionate team that values innovation and customer success.
What You’ll Do
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Define and execute ServiceMax’s product marketing strategy, ensuring alignment with our business goals and GTM initiatives.
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Own product positioning and messaging to clearly communicate value propositions to customers, partners, and internal stakeholders.
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Lead product launches from strategy to execution, working cross-functionally with Product Management, Sales, and Demand Generation teams.
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Enable Sales & Customer Success with impactful collateral, sales tools, and competitive insights that drive revenue.
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Collaborate with solution marketing & industry experts to highlight ServiceMax’s capabilities in Industry stories
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Partner with growth marketing and demand generation to ensure market awareness of ServiceMax’s solutions & capabilities in industry-specific campaigns
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Conduct market and customer research to inform messaging, product roadmap, and market opportunities
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Monitor and analyze product adoption, market trends, and competitive positioning to refine marketing strategies.
What You Bring
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7+ years of product marketing experience in B2B SaaS, ideally within enterprise software or field service industries.
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Proven track record of driving successful GTM strategies and product launches.
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Strong storytelling and messaging skills with the ability to simplify complex topics.
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Experience with sales enablement, competitive analysis, and customer insights
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Ability to work cross-functionally and influence senior leaders, product teams, and sales teams.
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Strong desire to work closely with product and sales teams around long-term business strategy, annual business plans, and quarterly business reviews
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Experience in market research, pricing strategy, and demand generation alignment is a plus.
PTC carefully considers a wide range of compensation factors, which may include the background and experience of all applicants, which can cause your compensation to vary. PTC anticipates the salary range for this position to be between 140,000-160,000. The actual pay may be lower or higher depending on your skills, qualifications, experience, and location. Additionally, this role might be eligible for discretionary bonuses. Also, every PTC employee also has the opportunity to become a PTC shareholder, both through its stock grant programs or its employee share purchase program which allows employees to purchase PTC stock at a discount. We offer all kinds of ways to experience well-being, confidence, and satisfaction. Depending on your location, you will have the opportunity to participate in PTC’s benefit plans, including medical, dental and vision insurance, Paid Time Off and Sick Leave Policies, Tuition Reimbursement, 401K, flexible spending accounts, life insurance and disability coverage. Note: PTC benefits programs are subject to eligibility requirements.
At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
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What We Do
PTC (NASDAQ: PTC) unleashes industrial innovation with award-winning, market-proven solutions that enable companies to differentiate their products and services, improve operational excellence, and increase workforce productivity. With PTC, and its partner ecosystem, manufacturers can capitalize on the promise of today’s new technology to drive digital transformation.
