Location:
Remote, with a requirement to reside within 30 miles of one of the following locations: Portland, ME; Boston, MA; Chicago, IL; Washington, DC; Dallas, TX; or San Jose, CA.
WEX is on a mission to simplify the business of running a business—through smarter workflows and financial intelligence. Our North America Mobility line powers the fleets that keep commerce moving. As Director of Product Marketing, you’ll lead the team that turns complexity into clarity across a high-impact portfolio spanning fuel, EV, and telematics solutions.
About The Role
This role blends strategic thinking with frontline execution. You'll own go-to-market strategy, sharpen our positioning, and equip our sales teams to win. Just as critically, you'll build and lead a high-performing PMM team that thrives on insight, iteration, and accountability.
What You’ll Do
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Leverage AI tools and insights to refine messaging, analyze buyer behavior, and scale GTM execution.
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Lead GTM strategy for our fuel card, EV, and telematics products—partnering with product, sales, and CX to drive growth and adoption.
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Build differentiated messaging that’s rooted in customer insight, validated with data, and aligned to the way fleets actually buy.
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Manage and mentor a team of PMMs—fostering a culture of rigor, velocity, and shared wins.
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Drive competitive intelligence and market insights that inform roadmap and sales plays.
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Define the strategy for sales enablement—ensuring the field is armed with the right content, tools, and talk tracks to close.
What You Bring
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10+ years in B2B product marketing, preferably in fintech, SaaS, or workflow-driven platforms.
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Transportation or fleet experience is a plus, not a must.
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Familiarity with AI-powered marketing tools (e.g., for segmentation, competitive intel, or sales enablement) and a track record of applying them to improve outcomes.
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Proven success building and leading product marketing teams that drive results and influence strategy.
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You balance strategy and action—you can structure a story, pressure-test it with data, and get it into market fast.
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Deep enablement expertise: you know how to translate product value into sales success.
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Analytical mindset—you work from dashboards, not just decks.
The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.Pay Range: $165,000.00 - $220,000.00
Top Skills
What We Do
We simplify complex payment systems for fleets, corporate payments, and healthcare—unlocking insights, opportunities, and efficiencies to give you greater control of your business.
Powered by the belief that complex payment systems can be made simple, WEX (NYSE: WEX) is a leading financial technology service provider across a wide spectrum of sectors, including fleet, travel and healthcare. WEX operates in more than 10 countries and in more than 20 currencies through approximately 4,900 associates around the world. WEX fleet cards offer approximately 14 million vehicles exceptional payment security and control; our travel and corporate solutions business processes over $35 billion of purchase volume annually; and the WEX Health financial technology platform helps 343,000 employers and more than 28 million consumers better manage healthcare expenses.
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