Director, PR & Communications

Our mission is to improve the performance of athletes and teams, which we do by engineering the premier technology platform for sport. We've been at the forefront of sports technology and science since 2006 - we don't just work in the sporting industry, we are actively changing its future.  Our solutions are designed to help athletes and coaches “play smart” in a world where 1% can literally mean the difference between winning and losing.

We work with over 3,000 teams around the world, empowering coaches, managers and trainers in premier teams in the NFL, NBA, NHL, MLS, EPL, AFL, NRL, NCAA and more. We provide the information they need to optimize athletes’ health, game-day readiness, and performance, as well as in-game tactics.  Our solutions include wearable technology, video analytics, and athlete monitoring solutions, and we are passionate about helping sports organizations at all levels to better scout, recruit, teach, and win.

WE WANT PEOPLE WHO ARE PASSIONATE ABOUT PR & COMMS. 

As the Director of PR & Communications, you will lead the development and execution of a comprehensive public relations and communications strategy that enhances the global visibility of Catapult, a fast-growing SaaS tech business within the sports space. You will be responsible for building and maintaining strong media relationships, shaping our brand narrative, and managing all external and internal communications efforts. This role requires a dynamic, strategic leader who can elevate our reputation and thought leadership through creative storytelling, media engagement, and strategic communications that drive business growth.

This Director of PR & Communications role is ideal for a creative and strategic communicator passionate about elevating brand presence and driving thought leadership within the sports tech industry. If you’re excited about leading global PR efforts in a fast-growing, innovative company, we’d love to hear from you!

WHAT YOU’LL DO 

Public Relations Strategy & Execution:

• Develop and execute a global PR strategy that builds brand awareness, enhances the company’s reputation, and positions Catapult as the leader in the sports tech industry.
• Cultivate and maintain strong relationships with key media outlets, industry analysts, and influencers, ensuring consistent and favorable coverage in top-tier publications.
• Craft and pitch compelling press releases, media kits, and storylines that showcase the company’s innovation, product launches, and thought leadership.
• Manage crisis communications and reputation management efforts, preparing appropriate responses for potential issues that could impact the company’s brand.

Corporate Communications:

• Develop and oversee the corporate communications strategy to ensure clear, consistent messaging across all external and internal channels.
• Serve as the key point of contact for executive leadership, collaborating closely to shape and deliver executive-level communications including speeches, op-eds, and public appearances.
• Drive internal communications to ensure employees are informed, aligned, and engaged with the company’s vision, mission, and strategic priorities.
• Lead the creation of executive-level presentations for events, keynotes, and media interviews, positioning leadership as thought leaders within the industry.

Thought Leadership & Brand Positioning:

• Establish Catapult as the leading voice in the sports tech space by developing thought leadership content, including white papers, bylined articles, blogs, and speaking opportunities at major industry events.
• Collaborate with Product Marketing and other teams to align messaging on key topics, such as innovation, technology trends, and customer success stories.
• Identify and pursue speaking engagements, awards, and other opportunities to position the company’s leaders and products as cutting-edge within the industry.

Media Relations & Influencer Engagement:

• Build and nurture relationships with journalists, bloggers, analysts, and other key influencers to secure impactful media coverage.
• Oversee the development of media lists, pitching strategies, and regular outreach to ensure ongoing visibility in industry, business, and tech publications.
• Identify and engage with influential voices and thought leaders in the sports and tech spaces, amplifying our brand through strategic partnerships and content collaboration.

Event Communications & Sponsorships:

• Lead communications planning for major events, including trade shows, product launches, webinars, and company-hosted events, ensuring consistent and effective messaging.
• Partner with marketing teams to maximize PR opportunities around product launches, strategic partnerships, and customer success stories at key industry events.
• Develop content and communication plans to support event sponsorships and other brand-building opportunities.

Team Leadership & Cross-Functional Collaboration:

• Lead and develop a high-performing PR and communications team, providing guidance, coaching, and feedback to elevate their performance.
• Collaborate with cross-functional teams, including marketing, product, sales, and customer success, to ensure communications align with business objectives and product messaging.
• Work closely with HR to support employer branding and talent acquisition efforts by developing compelling narratives around company culture, values, and growth.

Measurement & Reporting:

• Establish KPIs for PR and communications activities, regularly measuring and reporting on the impact of campaigns, media coverage, and content performance.
• Utilize media monitoring tools to track and analyze media coverage, share of voice, and sentiment, adjusting strategies as needed.
• Provide regular reports to the executive team on PR metrics, media sentiment, and communications performance, with recommendations for improvement.

WHAT YOU’LL NEED

• 8+ years of experience in public relations, corporate communications, or a related field, with a strong focus on B2B SaaS or technology industries.
• Proven track record of developing and executing global PR strategies that drive brand visibility and reputation.
• Strong experience in the sports industry or a deep understanding of the sports business landscape is highly desirable.
• Extensive network of relationships with media outlets, journalists, and influencers in the tech, sports, and business sectors.
• Proven ability to manage crisis communications and high-pressure situations with poise and professionalism.
• Exceptional writing and storytelling skills, with the ability to craft compelling narratives and messaging across multiple channels.
• Strong leadership skills with experience managing and developing a PR/communications team.
• Expertise in thought leadership development, executive communications, and building strong relationships with C-suite executives.

WHY CATAPULT? 

• We have amazing people. We can promise you will work with some of the most ambitious and intelligent people in an exciting industry, and you will do some of the best work of your life.
• We encourage our people to have constructive, open and honest communication in order to make Catapult extraordinary; innovate and create smart solutions; establish a collaborative, yet challenging, environment to develop our performance and the performance of our customers.
• Our workforce spans more than 20 countries, you'll have the opportunity to work across multiple nationalities and cultures, and build your global awareness and capability 
• We value improvement and development. We are challenging ourselves to continuously grow and become a high-performance Catapult. That means we maintain a growth mindset in everything we do, and our people are always looking for ways to do things better.  There is unlimited opportunity to grow, do more, and do better.

Whether you’re interested in sports or not, you’ll have the satisfaction of knowing your work is supporting some of the most successful teams and athletes on the planet! 

Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes, but don't meet every single point in our job ad, please still get in touch! We would love to have a chat and see if you could be a great addition to our team. We are building the future of sports performance. Our priority is to find the brightest talent that can add to our team culture, those who actively contribute and who are excited about what they do.

All offers of employment are subject to Catapult's positive prehire check. To find out more, please contact the Talent Partner for this role