Director of Marketing

Electric empowers small and medium-sized businesses with everything they need to take control of their IT and security environment. 

Our best-in-class software provides SMBs with the insights and tools to make IT easy (even if you’re not an IT expert)! From mobile device management to employee onboarding and offboarding, SMBs can manage their IT with transparency and confidence in the Electric IT Hub.

Our employees are our most valuable asset. We have a people-first culture that prioritizes inclusion, support, growth, and development. You're not just an employee here; you're an important part of our community and our mission to make IT easy and reliable for SMBs.

If you want to bring your skills to a highly collaborative team, are passionate about pairing the creative with the analytical, have a flair for testing and experimentation, embody grit, determination, and curiosity, and want to be part of bringing Electric to SMBs across the US, read on.

Overview

Electric is seeking a Director of Marketing to drive customer acquisition, revenue expansion, and retention. This role will be 25% general marketing housekeeping (brand, website) and 75% demand generation for Direct Sales from a mix of channels, content, SEO/SEM, and partnerships. Reporting to the CEO, this role will focus on executing a comprehensive marketing strategy to drive growth and revenue for Electric.

The ideal candidate is a strategic thinker and a strong operator possessing revenue marketing or demand generation experience at a SaaS business, with a bias to execution and delivering quantifiable results. SMB segment experience is preferred and appreciated if you know our buyers and how they think. You must be detail-oriented, data-driven, highly focused on execution and delivery, and possess strong leadership skills, creativity, and drive. 

​​What you'll do 

• Be responsible for driving leads to direct sales to close more revenue and hit sales targets
• You will work cross-functionally to support our partner GTM, direct acquisition, and sales strategy driving channel-specific customer acquisition activities that result in revenue. 
• Help define and execute the partner channel marketing strategy to grow Electric’s customer base and delight our partners. 
• Own a multi-channel demand generation strategy across inbound and outbound channels.
• Manage third-party vendors for SEO, Lead Generation, Marketing Ops, Web Design, and Brand to execute at scale a multitude of projects
• Working with rev ops, product, sales, and other stakeholders to drive cross-functional integrated marketing projects and initiatives in support of Electric’s customer growth objectives
• Manage team execution against key objectives to boost brand awareness, increase market share, and drive marketing-qualified leads and customers

Who you are

• 6+ years of growth marketing experience in a B2B SMB software, and/or SaaS environment
• Has specifically built a demand generation engine that scaled rapidly, selling a product between $10-25K
• Experience working at early-stage companies (< $10M, wearing many hats, and comfortable with growth and change
• Proven ability to execute campaigns and programs that create robust customer pipelines
• Strong multi-channel marketing execution experience 
• Experience managing and hiring high-performance marketing teams
• Experience working cross-functionally with sales, product, and revenue organizations
• Excellent organizational skills, ability to manage multiple priorities at once and follow through to meet deadlines
• Proven ability to work collaboratively in a team setting maintain strong working relationships within a remote team
• Comfortable operating in a dynamic environment

Excited about the opportunity, but worried you don’t meet all the requirements? We recognize that people are less likely to apply to jobs where they don’t meet every single qualification. Imposter syndrome can get in the way of meeting spectacular candidates. We encourage you to apply anyway, and give us both the chance to find out if you’re the right candidate for this or other roles! 

Read about working at Electric here and meet our leadership team! 

We offer a range of benefits that include: 

• Flexible and generous PTO 
• Mental Wellness Days 
• Volunteer Days
• Medical, Vision, Dental, and Orthadontia Coverage
• 401k 
• ESOP (Employee Stock Option Program)
• Kindbody Membership for Family Planning
• Pre-taxed Commuter Benefits 
• Generous Parental Leave
• Paid medical, family, and military leave
• Short and Long Term Disability 
• Employee Assistance Programs 
• Life Insurance funded by Electric
• Training and career growth 
• Awesome team building events! 

Where?

We are headquartered in NYC, with an office in Denton, TX and remote locations across 24 states. Our largest markets outside of the Tri-State area and Dallas-Fort Worth area are San Diego, Denver, Raleigh. We embrace a hybrid culture and offer opportunities throughout the year for folks to get together in regional markets or at HQ.  With a widely distributed team, we are used to working remotely across different time zones. 

See below to see if you are eligible to work within the 23 states we hire in: Arizona, California, Colorado, Connecticut, Florida, Georgia, Maine, Maryland, Massachusetts, Michigan, Minnesota, Nebraska, New Jersey, New York, North Carolina, Oklahoma, Oregon, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Wisconsin. 

Standard Working Hours: 9:00AM -6:00PM

We are an equal opportunity employer. 

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users. 

We are committed to creating a diverse and inclusive work environment. Electric does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status or any other protected status under the law.

Accommodations

Electric is committed to providing access, equal opportunities, and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation as part of the recruitment process, please contact: [email protected].