Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the role
The Director, Marketing Transformation will oversee the systems and process transformation for marketing at Crunchyroll, This role involves developing and implementing the Marketing Media Asset Management (MAM) system and optimizing all related systems and processes to streamline work and scale output efficiently.
- Develop and Implement Marketing Systems, leading the creation and deployment of a comprehensive Marketing MAM system; design and optimize marketing processes to enhance efficiency and scalability; ensure alignment of marketing systems with overall digital supply chain effort.
- Process Transformation: analyze current marketing processes and identify areas for improvement; develop strategies to streamline workflows and improve productivity; implement process changes and monitor their effectiveness.
- Cross-Functional Collaboration: work closely with Marketing Ops, ET, Product, and other departments to integrate marketing systems with existing platforms; collaborate with stakeholders to ensure marketing systems meet the needs of various teams.
- Data-Driven Decision Making: utilize data analytics to inform marketing strategies and decisions; Develop metrics to assess the performance of marketing systems and processes.
- Change Management: facilitate change management initiatives to ensure smooth adoption of new systems and processes; conduct training sessions and provide ongoing support to marketing teams.
This role adopts a hybrid work schedule with two days a week from our office in Los Angelas.
About You
- 12+ years of proven experience in marketing systems transformation and process optimization, with a preference for international marketing ops experience in large scale organizations.
- Strong understanding of media asset management systems and marketing technologies, focused on streamlining pipelines and delivering localized content globally.
- Excellent project management skills with a track record of successful project delivery.
- Strong analytical and problem-solving skills.
- Ability to collaborate effectively with cross-functional teams.
- Excellent communication and interpersonal skills.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - Los Angeles, CA
$167,675—$209,594 USD
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
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Courage. We believe that when we overcome fear, we enable our best selves.
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Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
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Service. We serve our community with humility, enabling joy and belonging for others.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
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What the Team is Saying
What We Do
Crunchyroll is the world’s largest destination for anime and manga focused on creating 360° experiences — from video to merchandise, events, and gaming — for fans to connect through the content they love.
Why Work With Us
The quality of our company is a direct result of the quality of our people, so we take the process and art of hiring very seriously. Every position we recruit against is an opportunity for us to enhance and directly impact our culture and climate, and it is a reflection of the values we uphold.
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Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Two in-person days per week. Tuesdays and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if the please.
