Director of Marketing Strategy

Director of Marketing Strategy
Department: Marketing
Team: Strategy
Salary: $120,000- $150,000
 

What Sets Us Apart 

At UMortgage, we take a customer-centric, service-based approach, with a primary focus on home purchases. We emphasize consumer education, build strong relationships with real estate agents, and provide personalized experiences for home buyers. Our mission is to empower our team members to deliver a best-in-class experience consistently, while fostering long-lasting relationships. 

What We Need 

UMortgage is seeking a visionary and strategic leader to join our team as the Director of Marketing Strategy. This role is crucial in shaping our brand narrative, driving impactful campaigns, and leading a talented team toward achieving our ambitious business goals. Your expertise in direct-to-consumer mortgage marketing will be instrumental in informing our strategies and execution. If you have a passion for data-driven decision-making, brand-building, and seamless integration of marketing efforts across sales and operations, we want to hear from you. 

What You’ll Do 

Strategic Marketing and Brand Management 

• Develop and execute comprehensive marketing strategies that align with business objectives, focusing on brand visibility, lead generation, customer retention, and driving adoption across all campaigns. 

• Craft and implement brand marketing strategies, setting clear direction and providing structure for team members to execute with consistency and impact. 

• Leverage your experience in direct-to-consumer mortgage marketing to craft campaigns that resonate with our target audience, driving engagement and conversion. 

• Lead the coordination of national campaigns that align with brand and business objectives, ensuring they support both UMortgage’s goals and Loan Originator. 

• Lead and inspire creative teams, prioritizing and producing high-quality content that strengthens the UMortgage brand, supports Loan Originators, and meets the needs of all stakeholders. 

• Actively research, monitor, and analyze the competitive landscape, refining brand and marketing strategies to stay ahead of industry trends. 

• Analyze market trends and competitive landscape to refine strategies, staying ahead of industry developments and continuously improving marketing efforts. 

• Support public relations initiatives, including media outreach, event planning, and brand partnerships, to enhance UMortgage’s visibility and reputation. 

• Take on additional responsibilities as needed to support evolving business needs and marketing goals. 

Campaign Development and Execution 

• The ideation, creation, and execution of brand marketing initiatives, ensuring consistency and alignment with UMortgage's mission and values. 

• Collaborate with key stakeholders, including Creative and Product teams, to initiate and drive campaign kick-offs, ensuring projects are aligned with brand and business goals. 

• Lead the coordination of national campaigns that align with brand and business objectives, ensuring they support both UMortgage’s goals and Loan Originator. 

• Support public relations initiatives, including media outreach, event planning, and brand partnerships, to enhance UMortgage’s visibility and reputation. 

Customer and Market Analysis 

• Identify and refine target personas, creating tailored customer journeys that align with their specific needs and interactions with the brand. 

• Analyze market trends and competitive landscape to refine strategies, staying ahead of industry developments and continuously improving marketing efforts. 

• Conduct thorough analysis of marketing data, translating insights into actionable strategies, and presenting findings to stakeholders in a clear and compelling manner. 

Analytics and Optimization 

• Utilize analytics and visualization tools to monitor and measure campaign performance, ensuring data-driven decision-making and optimization of marketing efforts. 

• Analyze campaign performance and apply insights to optimize future marketing efforts, driving continuous improvement and maximizing ROI. 

• Ensure familiarity with CRM systems to effectively manage customer data, track interactions, and tailor marketing strategies accordingly. 

Collaboration and Stakeholder Management 

• Collaborate with key stakeholders, including Creative and Product teams, to initiate and drive campaign kick-offs, ensuring projects are aligned with brand and business goals. 

• Collaborate cross-functionally with Creative and Product teams to ensure marketing strategies are integrated, cohesive, and aligned with the overall brand vision. 

• Provide constructive and actionable feedback to elevate project quality, foster innovation, and support the professional growth of team members. 

Project Management and Leadership 

• Maintain meticulous project management, including timelines, budgets, and key milestones, ensuring the successful delivery of marketing initiatives. 

• Provide constructive and actionable feedback to elevate project quality, foster innovation, and support the professional growth of team members. 

• Lead and inspire creative teams, prioritizing and producing high-quality content that strengthens the UMortgage brand, supports Loan Originators, and meets the needs of all stakeholders. 

What You’ll Love at UMortgage

• Health benefits

• Dental Benefits

• Vision Benefits

• FSA/HSA accounts

• 401k/ Roth IRA

• 17 Days of PTO, 7 Federal Holidays and 2 Floating Holidays 

• Working with one of the top 100 fastest growing companies in America, ranked #88 on the Inc. 5000 list for 2024

• Working with teams and offices across the US

• Our “Get Better Everyday” Culture

• Team Member Ownership options

• Accelerated Career Growth