What You Will Do In This Role
As the Director of Marketing, you will be at the forefront of our marketing efforts, driving brand awareness and customer and partner acquisition through innovative and tried and true strategies. You will oversee all aspects of marketing, including digital, content, social media, email, SEO/SEM, and traditional marketing. Your role will involve developing and executing comprehensive marketing plans that align with our business goals, ensuring consistent messaging across all channels. By analyzing market trends and customer insights, you will identify opportunities for growth and differentiation, positioning Inflect as a leader in digital infrastructure solutions. You have to be comfortable being a leader and a doer - we’re a small (but growing) team and that means you’ll be leading the strategy but also getting your hands dirty doing the work and making the strategy come to life.
Who You Are
You are a strategic thinker with a passion for marketing and a deep understanding of the digital infrastructure landscape. You are always looking for innovative ways to drive growth and brand awareness. You are a natural leader who inspires and motivates, fostering a culture of creativity and collaboration. Your analytical mindset allows you to make data-driven decisions, and you are always seeking to optimize marketing performance through continuous improvement.
You might consider your biggest strength to be your curiosity…about everything! You love to ask oodles of questions and learn from everyone around you. You also enjoy experimenting with new marketing strategies and tools, and you are not afraid to take calculated risks to achieve your goals. When the rubber meets the road, you are results-oriented and hyper-focused on achieving the company's business objectives, always aligning your marketing strategies with the overall goals of the organization. And at the end of the day, your ability to manage multiple priorities and adapt to changing circumstances sets you apart from the pack.
Maybe most importantly, you are an innovator and a trailblazer. We’re changing the way a trillion dollar industry does business. We’re looking for fearless changemakers to join our crew!
Who We Are
We’re revolutionizing the way companies buy and sell digital infrastructure (Datacenter, cloud, and network services), and we’re extremely proud of that. Digital infrastructure services are the building blocks of the internet and at the core of every industry. Traditionally it’s been bought manually through service provider sales people, resulting in high costs, slow procurement cycles, and services that aren’t the best fit - slowing down the ability of companies to build and innovate. Inflect’s marketplace and advisory are removing friction so any company can get what they need, when they need it, with the right deal terms. By achieving our mission, we unlock businesses to build and human innovation to inflect!
Of course, we’re also a startup, and it’s important that you understand what that means if you work for us. We work quick, we work smart, we work hard, and the road to success is filled with some of the highest highs, but also has its fair share of lows. If you’re looking for the same thing day in and day out, this will not be the place for you. (And that’s totally okay!) We’re all owners of Inflect -full time employees receive option grants-, and we know that we’re the reason we’ll achieve our goals, or we’ll be the reason we don’t. So believe me when I say that we’re hell bent on achieving our goals. If this sounds like the kind of environment you would thrive in then we’d love to have you!
Day-To-Day Responsibilities
- Develop and implement comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
- Optimize our strategies and tactics for the network effects we need to grow Inflect to be the industry dominant marketplace.Lead all types of marketing efforts, including digital, content, social media, email, SEO/SEM, and traditional marketing.
- Oversee the creation and execution of marketing campaigns across various channels to ensure consistent messaging and brand alignment.
- Analyze market trends, customer insights, and competitive landscape to identify opportunities for growth and differentiation.
- Collaborate with cross-functional teams, including Product and Commercial to ensure cohesive marketing efforts.
- Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance.
- Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve maximum ROI.
- Stay up-to-date with the latest marketing trends, technologies, and best practices to keep our marketing efforts innovative and effective.
The Ideal Candidate Will Have…
- Proven experience in leading all types of marketing efforts, including digital marketing
- A Strong understanding of digital infrastructure and marketplace dynamics (ie network effects)
- Excellent strategic thinking, analytical, and problem-solving skills
- Exceptional communication and interpersonal skills
- Proficiency in marketing automation tools, CRM systems, and analytics platforms
What Benefits We Offer
- 100% remote work environment - seriously!
- Fully covered health insurance options through a major health insurance provider for both you and your family (you pay $0)
- Dental and Vision insurance available with widely used providers
- Option grants begin vesting after year 1 - you own a piece of Inflect
- Unlimited PTO
- Typical amount of company holidays is 16+/yr (company holidays are based on the standard holidays in the US and Poland and can vary year to year)
Top Skills
What We Do
Inflect brings interconnected global networks, cloud, and data centers together in one software platform. We enable a holistic, neutral view of the internet infrastructure industry so that professionals can get actionable data to make better, faster decisions.