Director of Marketing, Duolingo English Test

Posted 19 Days Ago
Be an Early Applicant
Pittsburgh, PA
Hybrid
188K-342K Annually
Expert/Leader
Edtech • Machine Learning • Mobile • Other • Software
We’re here to develop the best education in the world and make it universally available.
The Role
As the Director of Marketing for the Duolingo English Test, you will develop the brand, drive awareness, lead marketing strategies for institutions, manage the marketing budget, and analyze market trends to identify growth opportunities. You will oversee the marketing function, aligning it with company goals, and travel internationally to support campaigns.
Summary Generated by Built In

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. 

Read our blog to learn more.

  You will...

  • Develop the Duolingo English Test brand and drive brand awareness through marketing activities, ensuring a consistent brand across territories and consumer touchpoints
  • Align the DET brand closer to Duolingo's overall brand
  • Lead our marketing strategy for institutions and governments and support our go-to-market strategy to increase adoption of the test
  • Be responsible for DET’s marketing budget, market research, communications, advertising, and public relations for institutions and governments
  • Identify brand growth opportunities by understanding regional-specific audiences, the competitive landscape, consumer trends, and market data
  • Lead our DET's marketing function and Develop the structure of the team
  • Coordinate DET’s marketing efforts with the company’s financial and branding goals
  • Travel to key international markets to help drive campaign and business objectives


  You have...

  • 10+ years of marketing experience across multiple dimensions - brand, performance, strategy, and analytics
  • At least five years of proven experience leading global teams and effectively upscaling teams
  • Willingness to engage with partners in time zones around the globe
  • Ability to travel internationally frequently


  Exceptional candidates will have...

  • Passion for our mission to make high-quality language learning accessible to everyone
  • Proficient in a second language
  • Experience living and working outside of the US
  • Experience with assessment products and startups

Take a peek at how we care for our employees' holistic well-being with our benefits here.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact your recruiter.

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

We post a multi-level salary range for all of our roles.

This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.

Salary Range:

$188,000$342,000 USD

The Company
HQ: Pittsburgh, PA
670 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

Duolingo is a language-learning education platform that offers 98 total courses across nearly 40 distinct languages.

Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available. Some of our products include:

1. Duolingo: The free, fun, and effective way to learn a language!
2. DET (Duolingo English Test): A modern language proficiency tool designed for today's international students and institutions. It offers an English proficiency score, video interview, and writing sample in an accessible, efficient, and secure testing experience.
3. Duolingo Math: An app that can make math be fun. For everyone. Students can focus on elementary math, which covers classroom topics, or adults can focus on brain training, which strengthens mental math skills and covers more advanced topics.
4. Duolingo ABC: An educational learning app that offers immersive lessons to teach preschool to second grade kids reading fundamentals.

Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best.

Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives.

Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated.

With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all.

Duolingo has been named:
2022 Fast Company’s Best Workplaces for Innovators
2022 Fast Company 10 Most Innovative Education Company
2021 Forbes Best Startup Employers
2020, 2018, 2017, 2013 Most Innovative Company by Fast Company
2020 Best Machine Learning Startups for by Glassdoor
2018 Inc. Best Places to Work
2018 Entrepreneur Top Company Culture List

University Program Awards:
2022 Handshake Early Talent Award
2022 Untapped Top Internship Programs
2022 OneReq Internship Program Trailblazer Award

Why Work With Us

Our global team works together to make language learning fun, free, and effective for anyone who wants to learn, wherever they are. Best of all, you get to work alongside Duo (literally)!

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