Director of Market Research (Hematology)

At Genmab, we are dedicated to building extra[not]ordinary® futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals’ unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees.

Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so.

Does this inspire you and feel like a fit? Then we would love to have you join us!

Director, Market Research (Hematology)

The Role
The Director of Market Research (Hematology) will collaborate closely with global and country teams to design and implement strategic and tactical research, as well as competitive intelligence plans. This role aims to address critical business questions and inform product strategy, thereby supporting the overall commercial development portfolio in hematologic malignancies and related blood disorders.

Key responsibilities include planning, supporting, and managing market research, tracking studies (pre- and post-launch), analyzing the competitive landscape, and presenting insights to global and country franchise teams, cross-functional teams, and senior management. The Director will develop cutting-edge, commercially relevant HCP, patient, and CI insights to support global commercialization and leadership teams.

This position is based in Princeton NJ, and it requires you to be onsite at least 60% of the time.

Responsibilities

• Design and lead a comprehensive market research plan addressing brand strategic imperatives in hematology, identifying suitable supplier partners, and fostering strong partnerships to meet resource, timing, and project goals.
• Conduct periodic synthesis of insights and analytics, such as quarterly or biannual reviews, to inform business strategies.
• Collaborate with cross-functional team members and country-level colleagues to ensure alignment on study objectives and effective dissemination of insights and learnings.
• Partner with the early brand team to design and execute analytics that inform marketing and sales strategies/tactics in hematology, complementing market research activities.
• Integrate primary research (custom, syndicated, etc.) with brand/sales/payer analytics, forecasting, and competitive intelligence to drive strategies and actions that significantly impact revenue and profit.
• Develop foundational market understanding through treatment flow maps, market segmentation, target product profile studies, attribute/benefit testing, opportunity assessments, and market landscape research specific to hematologic diseases.
• Provide strategic input to shape business plans, program strategies, new indication launch plans, and life cycle management within the hematology portfolio.
• Ensure outstanding and agile execution of global market research and insights generation, guiding high-priority development initiatives while adhering strictly to company policies and guidelines.
• Present complex issues clearly and persuasively, effectively communicating recommendations to cross-functional and brand teams.
• Stay updated on emerging trends in hematology, healthcare, and the broader pharmaceutical industry, assessing their potential impact on franchise business strategies.
• Build and maintain meaningful internal and external partnerships, adding value and insights for the organization. Use insights to uncover important unmet needs in hematologic conditions.

Requirements

• Bachelor’s degree required; MBA or related graduate-level degree preferred. Candidates should have at least 10 years of experience with a BS/BA or 5+ years with an MS/MA or MBA.
• Minimum of 5 years in market research, marketing sciences, strategic consulting, or analytical roles in biotech/pharmaceutical industries, with a strong focus on hematology.
• Proven ability to deliver actionable insights through qualitative and quantitative market research. Strong strategic problem-solving skills and proficiency in managing multiple projects under tight deadlines.
• Oncology experience is essential; experience in hematologic malignancies (e.g., lymphoma, leukemia, multiple myeloma) strongly preferred.
• Excellent verbal and written communication skills, with the ability to influence cross-functional teams and manage conflict resolution effectively.
• Strong relationship-building skills with team members and external partners.
• Skilled in storytelling, data visualization, and creating effective presentations. Proficiency in Microsoft applications (Excel, Word, PowerPoint) and Tableau.
• Knowledgeable in pharmaceutical and specialty pharmacy data sources, including RWE, patient-level data, and sales data sources.
• High intellectual curiosity and the ability to triangulate insights from multiple data sources.

For US based candidates, the proposed salary band for this position is as follows:

$188,000.00---$282,000.00

The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as bonuses. 

Regular full-time U.S. employees are eligible to enroll in Genmab benefits. Our benefits package is crafted to help employees feel supported and cared for in all aspects of life — physical, financial, social, and emotional. 
 

About You

• You are genuinely passionate about our purpose

• You bring precision and excellence to all that you do

• You believe in our rooted-in-science approach to problem-solving

• You are a generous collaborator who can work in teams with a broad spectrum of backgrounds

• You take pride in enabling the best work of others on the team

• You can grapple with the unknown and be innovative

• You have experience working in a fast-growing, dynamic company (or a strong desire to)

• You work hard and are not afraid to have a little fun while you do so!

Locations

Genmab maximizes the efficiency of an agile working environment, when possible, for the betterment of employee work-life balance. Our offices are crafted as open, community-based spaces that work to connect employees while being immersed in our powerful laboratories. Whether you’re in one of our office spaces or working remotely, we thrive on connecting with each other to innovate.

About Genmab

Genmab is an international biotechnology company with a core purpose to improve the lives of patients through innovative and differentiated antibody therapeutics. For 25 years, its hard-working, innovative and collaborative team has invented next-generation antibody technology platforms and harnessed translational, quantitative and data sciences, resulting in a proprietary pipeline including bispecific T-cell engagers, antibody-drug conjugates, next-generation immune checkpoint modulators and effector function-enhanced antibodies. By 2030, Genmab’s vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO®) antibody medicines.

Established in 1999, Genmab is headquartered in Copenhagen, Denmark with international presence across North America, Europe and Asia Pacific. For more information, please visit Genmab.com and follow us on LinkedIn and X.

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Please note that if you are applying for a position in the Netherlands, Genmab’s policy for all permanently budgeted hires in NL is initially to offer a fixed-term employment contract for a year, if the employee performs well and if the business conditions do not change, renewal for an indefinite term may be considered after the fixed-term employment contract.