Role summary
Pfize r is seekin g an experienced Di r ec t o r o f In t e gr a t ed Insigh t s & S tr a t e gy (II S) t ha t w ill lead s tr a t e g ic t hough t par t ne r ship with US and Global b r and leads o f a high- v alue asse t . Repo rt ing t o the IIS Pediatric Vaccines T eam Lead, t his pe r son w ill se rv e as t he senio r membe r of a b r and-ali g ned t eam of s tr a t e g is t s, r esponsible for iden tify ing and de v eloping oppo rt un it ies that unlock b r and v alue and ad v ising the business on d riv e r s of tr ans for ma t ional chan g e. The candidate w ill be pa rt of the Global Comme r cial A nal yt ics (GC A) org aniza t ion, harnessin g insigh t s fr om mul t iple sou r ces, leading d ay -to-day p r oblem sol v ing, t eam managemen t , and business par t ne r managemen t.
The ideal candida t e is someone wit h a p r o v en tr ack r eco r d o f high-value b r and consul t anc y and deep functional analytic knowledge , r esponsible for fr amin g , designing & e x ecu t in g solu t ions for challenging business s it ua t ions. T he y w ill ha v e an in-dep t h kno w led g e o f mul t iple analy t ic disciplines, wit h a keen unde r s t andin g of ou t pu t and qual ity/t imel y insigh t de riv a t ion. The successful candidate will not only exhibit an ability to work independently but also have a t eam or ien t a t ion and collab or a tiv e app r oach. T hey will have a sophis t ica t ed e x ecu t i v e demean or and comf ort influencing senio r b r and VPs, as well as e x cellen t p r esen t a t ion, verbal, and written communication skills .
Key Responsibilities
Com mer c i al Br and S tr a t eg y
- Ac t as a key s tr a t e g ic thought partner to US commercial t eams t o fr ame, in v es t i g a t e, and ans w e r ke y business ques t ions r ela t ed t o the iden tifi ca t ion and e v alua t ion o f comme r cial s tr a t e g ies, t actics and in v es t men t decisions.
- De v elop and lead r e g ular pa t ien t jou rn e y -based business r e v ie w s t ied t o budge t ar y g oals t o ensu r e c r oss- f unc t ional t eams a r e aware of on g oin g pe rf ormance oppo rt un it ies and su gg es t ideas for op t imiza t ion.
- Connec t r esea r ch and analy t ics t oge t he r t o t ell a compelling and pe r suasi v e s tory and delive r clear and actionable r ecommenda t ions t o sen ior leade r ship.
- Lead iden t i fi ca t ion of in f orma t ion needs and de v elopmen t of market r esea r ch and da t a analytics plans.
- Develop strong relationships with key Commercial and cross functional stakeholders to drive strategic thought partnership
P r omo ti o n al St r a te g y and E xe c uti o n Ins i gh t s
- De v elop and mon itor ke y pe rf ormance me tri cs, including MROI, and work in close collaboration with cross functional partners t o e v alua t e and enhance the e ff ec tiv eness of a b r and's ma rk e t in g campaign.
- Rec ommend cam p ai gn improvement a nd c orre c tive acti on s.
- Evalua t e campaign asse t s t o ensu r e op t imal cus t ome r e x pe ri ence s t eeped in deep cus t ome r ins ig h t s.
- In t e gr a t e campaign insigh t s t o b r oade r analy t ic acti vit ies t o pain t the f ull pic t u r e of marke t in g e x ecu t ion and cus t ome r behavi or and in for m r esou r ce alloca t ion decisions.
- Play a ke y r ole in ad v ancing the v ision for the f u t u r e di r ec t ion o f b r and acti vit ies.
Op er a ti ng Plan Suppo rt
- In p a rtner s hip with key P fi z er s t ak eholder s, act as lead for the development of O per a ting Pla n s.
- C ollaborate with the IIS Lifecycle Strategist (Forecasting lead) and US marketing leads.
Collabo r a ti on with Ot her Anal yti cs T eams
- Lead d ia logue to integr a te in s ight s ac ro ss variou s c ro ss- fun c tion al te ams - market research, d a t a sc ien c e , performance analytics and media.
- Ac tiv ely con tri bu t e t o ad v ancemen t o f t eam capabilities t h r ou g h t hou g h t leade r ship; seek t o share kno w ledge and e x pe rt ise wit h ot he r colleagues making use of kno w led g e sharing pla tfor m.
- Align w i t h ot he r anal yt ic t eams t o ensu r e cohes iv e ac tivit ies w i t h ou r s t akeholde r s.
- Par t ne r w i t h ot he r anal yt ic f unc t ions t o ad v ance t he use of no v el da t a sou r ces includin g RWD.
Basic Qualifications
- BA/BS in Marketing, Psychology, Mathematics, Statistics, or Engineering or similar related field required; MS or MBA preferred.
- 8+ years in consulting, finance or market analytics
- 5+ years at a high-value level (e.g., US & Global) developing data-driven brand strategy for major assets (>$1B)
- Defined involvement in helping frame, design & execute solutions for challenging business situations
- In-depth knowledge of multiple analytic disciplines, including primary market research and secondary data, with a keen understanding of output and quality/timely insight derivation
- Proven track record of being an indispensable thought partner to senior brand leaders with the ability to influence without authority
- Exceptional intellectual and analytical curiosity, a creative visionary who can drive innovation
- Sophisticated executive demeanor, comfortable functioning at the highest levels of organizations; excellent presentation skills, including strong verbal and writing capabilities
- Ability to be a self-starter and work proactively and independently when required
- Demonstrates a breadth of leadership experiences and capabilities including: outstanding listening skills, the ability to influence and collaborate with peers, develop and coach others, and oversee and guide the work of other colleagues to achieve meaningful outcomes.
Preferred Qualifications
- 3+ years of vaccines experience
- Understanding of IQVIA (DDD, LAAD) and other secondary data sources
- Knowledge of SQL, Tableau, and/or Python
NON - S TAN D AR D WORK SCHEDU LE, T R AVEL OR E N VIR ONM E N T R E QUIR E M E N T S
Lim it ed business tr avel r equ ir ed
Work Location Assignment: Must be able to work in assigned Pfizer office 2-3 days per week, or as needed by the business
Last day to apply: March 6th 2025
This role is not remote
The annual base salary for this position ranges from $156,600.00 to $261,000.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Marketing and Market Research
#LI-PFE
Top Skills
What We Do
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Why Work With Us
We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.
Gallery
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Pfizer Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.