The Image Production Director will oversee and manage all image and video-related projects, ensuring high standards of quality and creativity. This role involves planning and executing the image production calendar, managing a team of internal and external producers and creatives, and collaborating with cross-functional teams to deliver visually compelling content that aligns with the brand’s vision and strategy.
Key Responsibilities
- Oversee the end-to-end production of all image projects, including campaigns, lookbooks, e-commerce shoots, editorial content, and special projects.
- Develop and manage the image production calendar, ensuring deadlines are met without compromising quality.
- Coordinate with internal departments (e.g., brand marketing, merchandising, design) to align on project goals and deliverables.
- Lead and mentor internal image team, ensuring they are motivated and equipped to meet project objectives.
- Allocate resources effectively across multiple projects, balancing workload and team capacity.
- Foster a culture of collaboration, innovation, and excellence within the team.
- Collaborate with art directors, stylists, photographers, and other creatives to maintain the brand’s aesthetic integrity.
- Ensure all visual content adheres to brand standards.
- Review and approve final assets, ensuring consistency and quality across all channels.
- Prepare and manage production budgets, negotiating with vendors and external partners to optimize costs.
- Source and manage relationships with production houses, photographers, stylists, and other external collaborators.
- Ensure efficient allocation of resources to maximize ROI.
- Propose innovative solutions to enhance the production process and the overall visual impact of campaigns.
Qualifications
- Bachelor’s degree in Visual Arts, Marketing, Communications, or a related field.
- 7+ years of experience in creative production, with at least 3 years in a leadership role, preferably within the luxury fashion industry.
- Strong understanding of photography, styling, and visual storytelling production processes.
- Exceptional project management skills, with a proven track record of delivering complex projects on time and within budget.
- Excellent leadership and team-building abilities.
- Strong communication and negotiation skills.
- Highly organized, detail-oriented, and adaptable to a fast-paced environment.
- Proficiency in production software and tools (e.g., Adobe Creative Suite, project management platforms).
What We Do
Established in 2014 by Mike Amiri, the luxury menswear and womenswear brand, AMIRI, marries refined craftsmanship with the glamor of LA’s authentic skate and street culture.
An LA native, founder Mike Amiri began his career in fashion by handcrafting unique stage pieces for iconic hard rockers such as Axl Rose and Steven Tyler. Eternally intrigued by such dark, heroic figures, his flair for tapping into this rock ‘n’ rock ethos led him to design an exclusive capsule collection for the LA-concept store, Maxfield.
Since this debut collection, Mike established a distinct design signature with his deconstructed, hand-embellished denim jeans, leather jackets, grungy flannel shirting and graphic tee-shirts — all grounded in the nostalgic touchstones of his Californian youth. Early styles, like the MX1 jeans and Bandana Buckle boots, remain the pillars of AMIRI today, and the designer’s nascent DIY sensibility has since evolved into a studied and distinct savoir-faire.
Today, AMIRI presents a collection bi-annually at Paris Fashion Week and is available from some of the most renowned retailers worldwide, such as Barneys, Bergdorf Goodman in New York, Galeries Lafayette in Paris, Selfridges in London and Joyce in Hong Kong. As its global presence grows, AMIRI remains faithful to its roots: each garment is still a labor of love, cut from the finest fabrics, produced in majority in LA, and often even hand-finessed in-house. More recently, production of leathergoods and tailored suiting moved to Italy.
Since 2018, Mike Amiri has been a member of the CFDA. In 2018, he was also nominated for the Swarovski Award for Emerging Talent at the CFDA Fashion Awards and honored with the Emerging Talent Award at the Footwear News Achievement Awards. In 2019, Mike was nominated for the Menswear Designer of the Year at the CFDA Fashion Awards.
