Director, Head of Customer Value Management

About FWD Group

FWD Group is a pan-Asian life and health insurance business with more than 12 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. The company was established in 2013 and is focused on changing the way people feel about insurance. FWD’s customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience.

For more information, please visit www.fwd.com

About FWD Life Philippines 

FWD Life Insurance Corporation (FWD Life Philippines) launched its commercial operations in September 2014. As of end-2022, FWD Life Philippines ranks 3rd and 6th in terms of Paid-up Capital(1) and New Business Annual Premium Equivalent(2), respectively.

For more information, please visit fwd.com.ph. 

1 www.insurance.gov.ph > Statistics > Life > 2022 > Based on Paid-Up Capital

2 www.insurance.gov.ph > Statistics > Life > 2022 > Based on New Business Annual Premium Equivalent

Customer Value Management
Heads the end-to-end lifecycle marketing so that the customers can feel understood, appreciated and cared for. Apart from that, this is a business generation role and will work with several stakeholders to upsell, cross sell, conserve business, improve persistency and monetize data through the power of marketing automation.

This is a senior role that is unique functions both as marketing and sales.

Marketing

Customer Value Management

Heads the end-to-end lifecycle marketing so that the customers can feel understood, appreciated and cared for. Apart from that, this is a business generation role and will work with several stakeholders to upsell, cross sell, conserve business, improve persistency and monetize data through the power of marketing automation.

Sales

Digitally Assisted Sales

Will be in charge of digital commercialization particularly Digitally Assisted Sales. From leads generation, leads nurturing and conversion working with all the distribution channels.

Key Responsibilities:

1. End-to-end customer lifecycle campaigns and management powered by marketing automation.

2. Growth hacking via upsell, cross sell, conservation and persistency working with various stakeholders.

3. Digital commercialization through the power of digitally assisted sales. From leads generation, nurturing, sales enablement and conversion working with distribution channels.

4. Further build the telemarketing / telesales capabilities.

5. Data Privacy Champion

Knowledge and Skills: 

Education & Certification:  University Graduate from a reputable institution.

Experience:  At least 10 years' experience in modern marketing.

Experience and background in the following:

- customer lifecycle / lifetime value

- CRM

- modern marketing

- digital sales

- communications

- stakeholder management

- expert in business case development

Privacy Notice

Your privacy is a priority for FWD.  The Company keeps your personal information with us in confidence. To know more about how we process your information, kindly refer to our FWD Recruitment Privacy Notice.

FWD has partnered with Talocity Instasolutions Private Limited (“Talocity”) to manage the initial filtering of candidate’s profiles through video interviews, social profile mapping, and video analytics using artificial intelligence engine that is offered within the Talocity platform.  The platform evaluates the candidate on the five well-known dimensions as per OCEAN Personality Model that influence occupational success and help understand workplace behavior. For more information, please refer to Talocity Privacy Policy.

When you apply, FWD will share your name, phone number and email address to Talocity to contact you and conduct the initial screening and profiling process.  Shortlisted candidates will then be contacted by FWD for the face-to-face interview.