Director of Growth Marketing

Posted 2 Days Ago
Be an Early Applicant
Canada
Senior level
Transportation
The Role
As the Director of Growth Marketing at UniUni, you will develop and execute marketing strategies aimed at enhancing customer acquisition and retention. You will lead demand generation and performance marketing efforts, optimize channels for ROI, and collaborate with various teams to align marketing initiatives with business goals while building and mentoring a high-performing marketing team.
Summary Generated by Built In

Description

Who Are We?

UniUni, a North American leader in last-mile logistics, delivers tens of millions of parcels annually in Canada, from Coast to Coast, and is rapidly expanding across the United States. Founded in 2019, UniUni’s tech-driven innovation and unique delivery model offers fast, efficient, and reliable services to local, national, and international e-commerce clients.

What Do We Offer?

At UniUni, we offer exciting opportunities to our employees to achieve their career goals. If you are ready to join UniUni’s dynamic team, while working hard and having fun doing it, we invite you to apply online and let us know how you can be part of our shared success story.

The Role

Reporting to the Vice President of Marketing & Communication, as the Director of Growth Marketing, you'll develop and execute marketing strategies that drive revenue, customer acquisition, and retention. You'll be at the intersection of data, creativity, and strategy, spearheading initiatives that support our ambitious growth goals.

You’ll thrive in this role if you are a builder and enjoy spearheading new initiatives. Although UniUni is an established, well-funded player in the logistics space, we’ll be designing the marketing growth engine from the ground up. It’s a career-defining opportunity that means equal parts strategy and hands-on execution.

A strong background in B2B marketing is essential, and experience in logistics and/or e-commerce industries in a startup environment are significant advantages.

Requirements

Growth Strategy: Develop and implement a data-driven growth marketing strategy to expand customer acquisition and market share in the logistics space.

Demand Generation: Oversee lead generation campaigns, nurture funnels, and account-based marketing initiatives to fuel the sales pipeline.

Performance Marketing: Optimize paid and organic channels (e.g., Google Ads, LinkedIn, SEO) to drive ROI and measurable outcomes.

Cross-Functional Leadership: Collaborate with sales, product, and customer success teams to align marketing initiatives with business objectives.

Analytics & Reporting: Track, analyze, and report on campaign performance, leveraging insights to refine strategies.

Team Leadership: Build and mentor a high-performing growth marketing team which includes managing agency partnerships.

What We're Looking For

Experience:

o 8+ years of marketing experience, with at least 5 years in growth-focused roles.

o Proven success in B2B marketing, preferably in logistics, e-commerce or a related industry.

o Hands-on experience with performance marketing and demand generation channels and tactics, including paid search, paid social, events, partnerships, and email marketing.

o Previous experience in a startup.

Skills:

o Strategic thinker with an ability to execute and deliver results.

o Proficient in marketing analytics and attribution modeling.

o Exceptional written and verbal communication skills.

o Strong familiarity with HubSpot and SalesForce.

· Mindset:

o Data-driven, collaborative, and results-oriented with a growth mindset.

Benefits
  • Dental, Vision, Medical insurance
  • Paid Time Off, Paid sick Leave, Paid Holidays
  • Flexible work hours and hybrid to remote work mode

Top Skills

Google Ads
Hubspot
LinkedIn
Salesforce
Seo
The Company
HQ: Richmond, British Columbia
265 Employees
On-site Workplace
Year Founded: 2019

What We Do

Founded in 2019, UniUni has been partnering with some of the strongest international logistics companies in the world to revolutionize the delivery landscape in North America. Every day, UniUni is moving tens of thousands of parcels safely from businesses direct to peoples' doors. UniUni helps eCommerce companies thrive with an innovative delivery model and cutting-edge technology ─ as the most reliable, affordable, and flexible last-mile service in North America

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