Director of Go-to-Market Enablement

Our Guiding Stars are the values at the heart of our organization that drive everything we do. We are committed to creating meaningful change not only in our industry but also in the communities we engage with. If our Guiding Stars resonate with you, we encourage you to consider joining our team.

• Drive Results: We think big, work smart, and execute fast to transform the future of commerce
• Cultivate Belonging: We welcome diverse backgrounds and experiences, driving positive change through inclusion and teamwork
• Champion Customers: We go the extra mile for our customers to help them unlock their full potential
• Adapt Boldly: We’re curious and innovative, we take risks and grow from our failures

The Opportunity:
The Director of GTM Enablement is a critical leadership role focused on optimizing sales productivity and effectiveness through strategic go-to-market planning, targeted training, content development, sales process optimization and strategic program delivery. This individual will lead the GTM Enablement team to ensure that the Sales and Customer Success teams have the knowledge, skills, and tools they need to succeed. This individual will also collaborate closely with Sales, Marketing, Partner, and Product teams to develop and execute comprehensive GTM plans and strategic programs that align with business objectives and deliver optimal results.

This role offers a hybrid work environment with three days a week in our local Boston office.

Your Mission:

• Build and lead a high-performing team, fostering a culture of collaboration, innovation, and continuous improvement
• Develop and implement comprehensive go-to-market strategies, including new product launches, market segmentation, targeting, positioning, and channel optimization
• Lead and execute strategic GTM activations and critical programs for new product introductions, verticals and/or industries go-to-market efforts, joint go-to-market programs with SI & ISV partners for pre-composed solution delivery, and end-to-end revenue development programs to drive net ARR increase
• Design and implement comprehensive sales training programs, including onboarding, product training, sales methodology, and ongoing skills development.Content Development: In partnership with Marketing and RevOps, develop and curate high-quality sales content, including presentations, playbooks, case studies, and competitive battle cards, ensuring that content is up-to-date, relevant, and aligned with buyer needs
• Partner with Sales leadership to analyze and optimize the sales process, identifying areas for improvement and implementing best practices
• Evaluate and implement sales enablement tools and technology, such as CRM, sales engagement platforms, and content management systems, to enhance sales productivity
• Conduct in-depth market research and competitive analysis to identify market trends, opportunities, and threats
• Define and track key metrics to measure the effectiveness of GTM strategies and effectiveness enablement initiatives to demonstrate ROI
• Work closely with Marketing, Product, Partner, and other teams to ensure alignment and consistency in messaging and sales strategy

What you need to succeed:

• 7+ years of experience in Sales (as an AE) or Sales Enablement, with an excellent track record of building and leading successful teams
• Ability to develop and execute a strategic vision for sales enablement and GTM strategy, aligning with overall business objectives
• Deep understanding of sales methodologies, processes, and best practices
• Deep understanding of go-to-market strategy, including market segmentation, targeting, positioning, and channel optimization
• Experience in creating and curating sales content that is impactful and engaging
• Ability to use data and analytics to measure and improve sales enablement and GTM effectiveness
• Ability to coach and mentor sales enablement team members and sales representatives
• A strong focus on understanding and meeting the needs of sales representatives and customers

We care about your growth and well-being

💰 Competitive Compensation Package: Generous compensation structure consisting of salary, a competitive stock option package, and various benefits and perks

☀️ Workation: Work up to 60 days per year in a country different from your home country, with 20 working days per trip 

💻 Learning & Development Budget

📚 Academy: Regular training sessions, access to Coursera and Babbel training courses

🙌 Our Benefits: Check them out by office here

⌚️ Flexibility: Morning person or night owl? We believe in outcome and motivated employees

🚀 Mindset & Growth: A diverse workplace with an open, international culture, and learning environment

For US-based roles

🩺  Well-Being: 100% employer-covered medical, dental, and vision insurance for employees and dependents

🌴 Work-Life Balance: Generous time off for personal time, vacation, parental leave, holidays, well-being, and volunteering

💰 Prepare For Your Future: 401k with company match

👐 Get Involved: Opportunities to join our Employee Resource Groups, fitness challenges, artistic channels, and more!

Come grow with us!

We are all different and that is what makes us stronger! We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company better.

At commercetools, we are proud to be an equal opportunity workplace. We are committed to fair hiring practices regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.