YOUR MISSION
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Define and implement the global digital marketing strategy to drive growth, acquisition, and retention across key markets
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Gain buy-in from senior and regional stakeholders to standardize processes and tools, fostering a unified approach to digital marketing
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Oversee global CRM strategy, focusing on lifecycle marketing, personalization, and data-driven decision-making to enhance customer engagement and loyalty
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Implement a global paid search strategy and define paid social strategies to maximize performance and efficiency across markets
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Partner with cross-functional teams to deliver cohesive campaigns and initiatives, and communicate the value and impact of digital marketing strategies to senior stakeholders
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Team Leadership: Manage, mentor, and grow a high-performing team of digital marketing professionals, fostering a culture of innovation and excellence, while defining clear goals, KPIs, and development plans, and scaling the team as the business evolves.
YOUR TALENT
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10+ years of experience in digital marketing, with a proven track record in CRM, Paid Marketing, SEO, and Affiliate channels
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Experience leading global digital marketing strategies for a market-leading brand, ideally in the apparel or consumer goods industry
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Expertise in driving acquisition and retention initiatives, with a focus on measurable business outcomes
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Strong understanding of full-funnel marketing principles and how to integrate channels for maximum impact
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Demonstrated ability to lead and scale teams, with exceptional people management skills
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Excellent stakeholder management and communication skills, with the ability to influence at all levels of the organisation
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Analytical mindset with a deep understanding of data-driven decision-making and performance measurement
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Familiarity with global market nuances, including localisation, regulatory requirements, and cultural differences.
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Top Skills
What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities.
PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
